Even though Twitter has introduced an algorithm to its timeline, most of the tweets we see on our timelines are still displayed reverse-chronologically.
But as social media managers, you most likely don’t have the time to wait around and tweet at specific times of the day. Here’s where scheduling tweets come into play.
Craft the retweet-worthy tweets, learn what works and schedule your posts at the right time (in half the time) with 's Twitter scheduling and analytics tools.
New To Buffer: Twitter Threads Scheduling
If you are new to scheduling tweets (or social media posts in general), you might be wondering, “Why should I schedule my tweets when I can just tweet normally?”
Think about how often you tweet. We used to tweet up to 14 times a day! On top of tweeting, we also post to Facebook, Instagram, LinkedIn, Pinterest, and Google+. Imagine crafting and publishing every tweet just when we want to tweet. We’ll have to stop whatever we are doing at that moment to tweet.
And science tells us that such interruptions are terrible for our productivity and quality of work. Every time we switch between tasks, we take about 10 to 20 minutes to disengage from the first task and move on fully to the second task1
The Social Media Frequency Guide: How Often To Post To Facebook, Twitt
Besides making you productive, the other key benefit of scheduling tweets is to ensure the quality of your tweets and to maintain a consistent presence on Twitter.
When you plan in advance, you can better stick with your social media strategy than tweeting on the spot every time. For example, you could plan and schedule all your tweets for the week every Monday. By batching the content creation tasks together, you can create better content and be more productive (as explained above).
Scheduling tweets is also great if you have an upcoming campaign, which you want to use Twitter to shout about. While you are planning your promotion, you can create and schedule all your tweets in advance. When comes launch day, you don’t have to panic or worry about your social media promotion. Your tweets will be posted smoothly at your chosen times.
How To Use Twitter Analytics: The Complete Guide
? We’re thrilled to announce that for Instagram now includes direct scheduling! Learn more here: https://t.co/YF0O5grjqZ pic.twitter.com/5yaoYKbLsQ — (@) March 19, 2018
Finally, if you have an international or regional audience, you can reach more people at various time zones by tweeting at different times of the day.
Even if you are a local business, your audience is likely checking Twitter at various times of the day rather than during working hours only. They might be scrolling through Twitter during their morning and evening commutes or while watching the TV after dinner.
What Is The Best Time To Post On Twitter In 2023?
You could either be on standby during those times to publish your tweets. Or you can schedule them, sit back, and relax!
There’s more. Since you can tweet at various times with minimal effort, you can easily experiment with different posting times to find your best times to tweet.
If you are convinced by the benefits of scheduling your tweets, let’s go through how you can schedule your tweets to maximize your results.
The Best Times To Post On Social Media In 2023 [new Data]
Once you’ve signed up for and connected your Twitter profile, you’ll be brought to your dashboard. Here’s an example of how it’ll look like:
Next, select the Twitter profile you want to post to, in the left-side column and click on the composer (“What do you want to share?”). A popup where you can craft your tweet will appear.
If you want to create scheduled posts for multiple profiles at once, you can select them by clicking on the respective profile photos. For example, you can create schedule posts for your Twitter profile, Facebook Page, and LinkedIn Company Page all at once.
How To Schedule Tweets To Maximize Reach And Engagement
If you have multiple Twitter profiles, however, you won’t be able to create scheduled tweets with the same message for them at the same time. This is in line with Twitter’s recent efforts to reduce spam.
Instead of simply having text for your tweet, you could add multimedia to make your tweet more engaging. Here are some ideas and examples:
Add videos to your tweet. According to Twitter, videos are six times more likely to be retweeted than photos and three times more likely to be retweeted than GIFs3
Schedule Tweets And Manage Twitter Posts Easily
Out of more than 5, 000 tools available in the marketing tech space…we narrowed it down to our top 20! ? https://t.co/XMyQjPVEEV pic.twitter.com/I8Q8JwrfdP — (@) April 1, 2018
Add links to your tweet. If you want to drive traffic to your website or blog, you could add the link to your tweet. When you add a link to the poser, we’ll automatically pick out and suggest images from the link so that you can quickly add them to the tweet.
?? 100 million Facebook videos analyzed by BuzzSumo! Here’s what marketers need to know about creating engaging videos. [Full study: https://t.co/BpLx6cHP2L] ? pic.twitter.com/Mc5gi0YCUC — (@) March 25, 2018
Get The Reach And Posts For Twitter (last 30 Days) Klip
Add an image (or images) or a GIF. Tweets with an image or a GIF tends to stand out more in the timeline, compared with tweets with just text. HubSpot found that tweets with images received 18 percent more clickthrough, 89 percent more likes, and 150 percent more retweets4
Social media block! ? 20 creative social media ideas to help you get over your creativity block ? https://t.co/GGaYT9napZ pic.twitter.com/9J8iSpeffp — (@) April 1, 2018
Our @ Social blog numbers for October: ? 1, 431, 160 sessions ? 1, 702, 867 pageviews ? 80% search traffic ? 4m 24s average time on page ? 12% inverse bounce rate ? 1, 641 signups directly from the blog P.S. What else would you want me to share? — Alfred Lua (@alfred_lua) November 20, 2017
Schedule Retweet Worthy Tweets With Buffer
Here’s how it looks like choosing a specific date and time for your tweet (especially handy for events, promotions, and special occasions).
You can also create a tweet via the browser extension. For example, whenever you see a great article that’s relevant to your Twitter followers, you can click on the browser extension button and immediately schedule that article as a tweet.
If you prefer not to use a social media management tool like , you can still schedule tweets using Twitter or TweetDeck. Here are two guides, by Twitter, on how to do that:
Twitter Marketing #tweetsheet: Make Every Tweet Count
With for Business’s Overview Report, you get a chart that shows you a breakdown of the engagements you earned, by the hour, for all the tweets sent in the selected date range. These are the times that your followers are engaging with your tweets, which could be your best times to tweet.
CoSchedule looked at 12 studies on social media posting frequency and the recommendations ranged from three tweets a day to 50 or more a day! We used to tweet 14 times a day and have recently cut back to about three tweets a day.
Finally, even with all the benefits of such automation, you shouldn’t just schedule and forget. There are two main reasons for this.
How To Schedule Tweets: Tips & Best Practices
One, as with most social media algorithms, engagement can help your tweet reach more people. When people reply to your tweets, it’s also great business practice to respond as soon as you can.
Two, as mentioned at the start, Twitter is all about being real-time. In times of tragedy, natural disasters, or crises, it’ll be wise to check if your scheduled tweets might be (unintentionally) insensitive to the situation and consider pausing your posting. ( has a nifty feature to pause all your scheduled posts for each social media account.)
As the Twitter timeline is mostly reverse-chronological, publishing tweets at the right times is key to reaching your audience while they are online. A simple way to do that is to schedule your tweets. Using a social media management tool (or Twitter itself), you can plan and schedule your tweets in advance to maximize your reach and engagement.
The Straightforward Guide To Twitter Analytics
What do you think of scheduling tweets? Do you have any concerns about scheduling tweets? If you have, I would love to discuss them with you in the comments section below.
If you would like to see how scheduling tweets can help you with your Twitter marketing, we would love for you to give a try and see the difference.
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