If you’re using Instagram to promote your brand, then it’s important to get your posts in front of as many people as possible. To make that happen, you need to understand how to beat the Instagram algorithm. In this article, I’ll share some of my favorite ways to hack the Instagram algorithm – and show you how to get more followers on Instagram in the process.
Fortunately, the algorithm isn’t a total secret. It’s really just code that determines what users want to see and prioritizes those posts.
That means you need to convince the algorithm that your posts include the kind of content that people are looking for on Instagram.
How The Instagram Algorithm Works In 2022
In this article, we’ll go over how the algorithm works, and how to use that knowledge to get more Instagram views and likes.
In 2016, Kevin Systrom, the co-founder of Instagram, said about the algorithm: “What this is about is making sure that the 30% [Instagram users] see is the best 30% possible.”
Into fishing, for example, will more likely see fishing photos at the top of their feed than family photos of distant relatives they haven’t talked to in years. That’s the algorithm in action.
How The Instagram Algorithm Does Wonders In 2023?
To continue with the example above, if a user is continually clicking “Like” on fishing photos, then the algorithm will determine that he or she wants to see more fishing photos.
To sum it up, Instagram’s algorithm evaluates user behavior to determine what people really want to see. From there, the platform pushes content that aligns with those interests to the top of their feeds.
Instagram’s algorithms also look at the following ranking signals to determine what users see in their feeds—it should be noted that these “secondary factors” don’t hold as much weight as the three mentioned above.
How To Trick The Instagram Algorithm
As much as looks shouldn’t matter, the fact is, your bio—whether it’s you or your brand—is the first thing people see on Instagram. Your bio is one of the few spaces on the platform where you can capture the interest of new audiences who have yet to hear about your brand.
While we typically talk “EAT” guidelines in the context of hacking Google’s algorithms, embracing your expertise, authority, and trust on social media can help you hack your Instagram, too.
Give your followers a glimpse into who you are–for entrepreneur/influencer/thought leader types, that might mean sharing personal accomplishments that help audiences understand why they should listen to you over somebody else.
Outsmarting The Instagram Algorithm In 2022🤓
In either case—be it e-commerce store or solo-preneur, big box or inspirational speaker, one of the best ways to beat the Instagram algorithm is to put your skills and experience front and center.
Keep in mind—your ultimate goal is to give your target audience a reason to care about your account—and by extension your brand (personal or not).
In other words, while this all might sound like an excuse to brag about yourself, optimizing for the Instagram crowd is just like optimizing for the SERPs—the user experience comes first. Why is your brand relevant? What do you offer? How is it unique?
An Insider's Scoop On The Instagram Algorithm
Emoji aren’t exactly this magic bullet Instagram hack, but, done right, they can do wonders for that relatability factor, especially when coupled with your credentials and accomplishments.
Try adding them to your bio—as they function as both a design element that breaks up the space, and an opportunity to make plain text more engaging for audiences.
This might seem obvious, but like all things “brand-oriented, ” make sure that the emojis you use in your bio, Stories, or ads match the rest of the copy.
How To Outsmart The Instagram Algorithm In 2020
We’ve moved beyond the old days where it was borderline acceptable to just send random emojis along with an unrelated message. Today, emoji represent another channel for expressing your humor, wit, and even a sense of whimsy (though the jury’s out on whether the checkmark or the Apple Watch emoji qualify as whimsical).
Instagram will show your post to a small percentage of your followers at first. If it generates more engagement than your average post, then you can expect that it will get prioritized higher in user feeds. If it receives less engagement, it will get lower priority.
So if you post at a time when only a few of your users are online, then you’re already starting with one strike against you in terms of engagement. It’s not likely your post will get pushed to the top of people’s feeds.
Smart Tricks For Outsmarting Instagram's Algorithm
On the other hand, if you post at a time when the lion’s share of your users are online, then you stand a better chance of getting engagements. When that happens, you can expect more impressions.
There are a few ways that you can address how to get more followers on Instagram (BTW: I wrote a whole post on timing Instagram posts a while back. Check it out if you’re looking for more info.) including the following:
On the other hand, if you’re running a B2C business, then you know that some of your customers browse Instagram during slow times at work.
How I Beat The 2023 Instagram Algorithm & Gained 100k Followers
You can also follow generic advice about the best times to post on Instagram . Be advised, though, that opinions vary widely about the best times to post on various social media channels.
Finally, one of the best ways to determine when your followers are online is with the aid of a tool. Squarelovin is one of the best at offering Instagram insights.
When you do that, you’re almost guaranteed to get engagements. And when that happens, you can expect the Instagram to prioritize your post to the top of people’s feeds.
Ways To Use Instagram Stories To Outsmart The Instagram Algorithm
But how can you tell what type of content people will like? You can look at the history of your own posts.
If you have a Business Profile on Instagram , then you have access to Instagram Insights. Those insights will give you some valuable detail about the type of content your followers want to see.
At the top of that feed, you’ll see the posts that get the highest engagement. Scroll through the feed and look for common themes.
How To Beat The 2023 Instagram Algorithm
If you see that certain types of posts are generating more engagement than others, then you have the answer to your “What do the people want?” question. Post more content just like the content that’s already performed well.
They are so popular in fact, that in 2020 they boasted more than 500 million active daily users. That’s even more than its predecessor Snapchat!
Essentially, when seeking how to beat the Instagram algorithm, it’s going to work the same for stories as it does for standard posts.
Ways To Outsmart A Social Media Algorithm
However, because of the popularity of Instagram Stories and the fact that they are an additional opportunity for engagement, they will help your overall ranking in the feeds.
If you are connecting with your followers as you should be, you likely have a ton of topics just waiting to be turned into a live video.
Take a look at your comments and the posts your followers have interacted with the most. This is a great place to start looking for video ideas that you know will get great engagement.
How To: Beat The Instagram Algorithm
Probably the greatest benefit of live videos is that they show up first on the stories feed. Better still, your followers will get a notification as soon as you ‘go live.’
People do not log on to Instagram to receive a sales pitch. They go there to share photos and chat with one another.
If you post content that makes it clear you’re only trying to sell something, you can expect to receive hardly any engagement and lose followers. That’s not going to do your brand any good.
Tips To Help You Hack The Instagram Algorithm & Grow Your Engagement
Instead, use Instagram to post content that people in your target market will love even if it doesn’t close a sale immediately.
First, it will boost brand-name awareness. When people who follow you need a product or service that you’re selling, they’ll look to your business as a viable competitor.
If you’re looking for an example of a brand that knows how to get more followers on Instagram without coming off too salesy, take a look at the feed of online clothing store ModCloth . You’ll find great fashion shots that appeal to people in the company’s target market but don’t come across as overly commercialized.
Top 7 Tips To Outsmart Instagram Algorithm
For example, if you post a meme about search engine optimization (SEO), you might include the hashtag #seo in your caption. Then, people who view all posts with the #seo hashtag will likely see your post.
When you use hashtags, you’re increasing your audience size. That’s because your post won’t just be visible to people to follow you, but to people who follow that hashtag as well.
Of course, when you increase your audience size, then you not only increase your immediate visibility, but you also increase the likelihood of engagement.
How To Beat The Instagram Algorithm: 13 Proven Hacks
Social media is riddled with posts by people who exploit popular hashtags just to gain visibility. Unfortunately, those hashtags often have absolutely nothing to do with the content of their posts.
If you try to increase impressions by leveraging a hashtag that’s not related to your content, you’ll just get branded a spammer. Even worse, Instagram might take action against you.
Sometimes, breaking news becomes a trending topic on social media. When that happens, think about how
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