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Stop using Instagram as a place to just share pretty pictures and start being more strategic with your approach. Here are my 7 tips…
There’s so much you can do on Instagram and the more you can make use of the full features of the platform the more success you’ll have.
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The image below gives you a quick tour of where to find things but make sure you vary the type of content you’re putting out and include a mix of:
There’s so much potential for what you can create - so be creative and test lots of different types of content to see what resonates best with your audience.
Here’s some tools I use to stay consistent with Instagram, help me stay on brand and just improve what I’m doing on the platform:
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Your bio is the first thing people will read when they come to your page. It’s what they will use to decide whether or not to follow you. Here’s some tips for your bio:
I use Link Tree for this as I can then create a ‘landing page’ of other links for people to go and check out. Check out my Instagram to see how this works and what I include on that landing page. You can also create a landing page on your website for this as well if that’s easier for you.
Make sure to send this link to revenue generating pages on your website - e.g. to book a consultation with you or to purchase one of your products. Don’t waste this link by sending people to a blog post or a media feature.
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These templates are all branded with my company colours and fonts and when I have a new idea for a post I can quickly jump in to one of the templates, add in the content, export the post and upload it Later for scheduling. This takes so much less time than if I had to create the full post from scratch every time.
Make sure you use all video features on the platform including stories, long form video and of course reels. The more video you create the more the algorithm will show your content to people.
Not everyone agrees that you need your feed to look aesthetic as these days the most important thing about growth on Instagram is providing consistent, valuable content. But I still think the visuals of your page matter and you should try and have some kind of theme going that makes your page look cohesive.
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Honestly Instagram is a numbers game - the more content you create, the more your account will grow (assuming your content is helpful and valuable of course!). So put out as much as you can for as long as possible and growth will be inevitable.
In the course you will learn how to use Instagram as a strategic marketing tool (rather than just a place to share pretty pictures!). The core ideas underpinning this course are:
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Find out more about the courses and resources we offer via the button below and feel free to contact me and I would be happy to answer any questions you might have.
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These templates are all branded with my company colours and fonts and when I have a new idea for a post I can quickly jump in to one of the templates, add in the content, export the post and upload it Later for scheduling. This takes so much less time than if I had to create the full post from scratch every time.
Make sure you use all video features on the platform including stories, long form video and of course reels. The more video you create the more the algorithm will show your content to people.
Not everyone agrees that you need your feed to look aesthetic as these days the most important thing about growth on Instagram is providing consistent, valuable content. But I still think the visuals of your page matter and you should try and have some kind of theme going that makes your page look cohesive.
How Idea Books Finds Head Turning Design Books In An Instagram Age
Honestly Instagram is a numbers game - the more content you create, the more your account will grow (assuming your content is helpful and valuable of course!). So put out as much as you can for as long as possible and growth will be inevitable.
In the course you will learn how to use Instagram as a strategic marketing tool (rather than just a place to share pretty pictures!). The core ideas underpinning this course are:
Find out more about the courses and resources we offer via the button below and feel free to contact me and I would be happy to answer any questions you might have.
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