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Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event, and doing big reveals after a period of suspense.
Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. If not, can you invite someone to join you who does?
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Hatch a plan. What are your goals for the livestream and what action do you want viewers to take? How will you ensure that viewers take that action? (Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.)
Invest modestly. Don’t be overly ambitious out of the gate. I like to say, “Start where you are.” Don’t feel you have to make large investments in technology before you test whether livestreaming works for you. Do invest in decent lighting and sound as a baseline. With experience, you can grow your equipment list.
Embrace consistency. As with any content marketing initiative, avoid the one-and-done approach. If you’re considering livestreaming, make a commitment to publish on a regular schedule.
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Be human. Livestreaming isn’t intended to be pristine and perfect. Be yourself; embrace your quirks and sense of humor. If you do, chances are good you’ll connect with like-minded people.
Don’t overproduce it. People want to connect with a person, not a company. Be yourself – be it weird, funny, or quirky. The more of yourself you show, the better. People can spot a phony from a mile away.
Sound and lighting matter. Even with great ideas and an excellent on-air personality, poor sound and lighting will kill your livestream. You need a hands-free microphone, portable lighting, a tripod and/or stabilizer, and a reliable connection to WiFi. I also recommend an additional battery and a Bluetooth-enabled remote for your camera/smartphone.
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Promote it. Don’t forget to promote your livestream. Tell others about it before you go live and personally invite like-minded people in your industry.
Pro: Facebook Live offers a huge, built-in audience and rich metrics. Plus, you can leverage retargeting opportunities. Facebook Live lets you co-broadcast with others, much like recording a Google Hangout. And when you go live, your friends and followers receive a notification.
Con: While you benefit from Facebook’s massive audience, you lose on SEO. Chances are viewers won’t easily find your video again unless they know your channel or find it on YouTube. And, on Facebook, you have no control over advertising running next to your content.
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Pro: When you go live on Instagram, your followers get a notification – a big boost compared to some of the other live channels. Like Facebook, you can co-broadcast your Instagram livestream – which means a bigger audience for both parties.
Pro: While many platforms fall short on SEO points for users, YouTube Live delivers. The site is the second-largest search engine in the world, and it integrates with Facebook and Twitch. The site also offers more tools for creating such things as events, pre-roll, and thumbnails. And, for those who want it, YouTube Live supports 360 video.
Con: YouTube Live is one of the most-blocked sites among employers and universities. Unlike other channels that send notifications of livestreams, you have no control over whether your YouTube followers see your livestream.
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Pro: Periscope (owned by Twitter) has a loyal following among livestreaming devotees. It’s easy to use and has a bent toward breaking news-type stories in part due to its connection to Twitter. Periscope supports 360-degree video.
Con: It is not searchable. It also has limited controls for creators; for example, you can’t add pre-roll or thumbnails to your stream.
Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. Old Spice partnered with Twitch to launch a wilderness adventure livestream. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.
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Con: The greatest value of Twitch is also its biggest weakness. The channel has a specific demographic. It’s easy to trip on Twitch, where users are suspicious of advertisers and willing to savage those who put promotion before entertainment.
Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Brands like America’s Got Talent, Snoop Dogg, and Mashable are big users. YouNow is much more influencer-driven than the other livestreaming platforms.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).
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Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.TikTok is a social media must-have, full of brand-new trends and totally amazing marketing potential . But are you using all the features you could be?
Lives treaming is one of the brightest gems in any social media platform’s crown, and TikTok is no exception! When you go live on TikTok, you can communicate directly with your audience in real-time. Your followers will even receive a notification to let them know you’re online.
Making the most of TikTok live is a great way to boost your social media reach and build your online community. Here at Plann, we believe that community equals conversion, so your TikTok success could be the key to business sales and a climbing follower count. Awesome, right?
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If you’re feeling a little lost about the world of TikTok live streaming, never fear. Here’s everything you need to know about going live on TikTok !
The first step to TikTok live success is knowing how to go live in the first place. Luckily, setting up your first TikTok live is simple, with just a few basic steps to remember.
Step 1: First, open the TikTok app, and click the + icon in the middle of the bar at the bottom of your screen.
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Step 3: At the top of your screen, set a cover image and a title for your live video. Add your broadcast’s topic too.
Once your live broadcast begins, you can start chatting with your audience. You can also flip the camera, add visual effects, filter comments from viewers, and even add moderators to join you.
The most successful TikTok live streamers keep a
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