On August 5, 2020, Instagram released its short-form video feature, Instagram Reels. Similar to TikTok, Reels allows users to upload videos and then share them with their followers or the app's larger community. While Instagram had been testing the feature in since November 2019 in Brazil, it's available to all users in 50 countries, including the U.S, India, Brazil, France, Germany, UK, Japan, and Australia. But even though it’s been widely rolled out for a while, it’s possible that you still can’t find Instagram Reels on your app. Rest assured, the feature isn’t just for select users, and if you don’t have Instagram Reels, there are some easy troubleshooting tips that can help you find it.
Since rolling out Reels, Instagram has made it a lot easier to find the feature on the bottom tab of your Home page. There should be a movie reel icon in the middle of the menu bar, where you can open Reels. (This is where the create post button used to be.) You can also find Instagram Reels by going to your Explore page, where IGTV and Shop also live. This is where you can discover Reels created by other Instagram users. If you see other people's Reels, the feature should be available to you as well. To see if you're able to create your own 15 or 30-second video, check by going to the create post icon in the upper righthand corner. The option to create a Reel should be third on the list of drop-downs.
Have a Reels icon in your bottom menu tab, you can’t post on Instagram Reels, or you can’t even see Instagram Reels in the app, it's possible that your phone or the Instagram app haven’t been updated in a while. You can update your phone by going into your phone's settings and seeing if there's an update available. Instagram can be updated via the App Store or Google Play Store. Just search for Instagram and hit Update. Some other troubleshooting methods, as recommended by RepublicWorld, are to log out of your Instagram account and sign back in, or clear the cache of your Instagram account. And if all else fails, try restarting your phone.
Tips For Using Instagram Reels
If you have Reels and are ready to start making your own content, you might be wondering how to make a Reel on Instagram. The feature (as you might have guessed) works a lot like TikTok, though, there are some differences. Swipe to your camera feature and click “Reels” on the bottom of your screen. There, you can choose a sound to shoot with by clicking the music symbol, change the length of your shooting time between 15 and 30 seconds, speed up or slow down your video, add effects, touch up your appearance, set a timer before shooting, and align your shots with each other. When previewing your Reel, you can also add music, a voiceover, and typical IG story features like stickers, drawing, and text.
Reels could be the biggest feature to hit the app since Instagram came out in October 2010. So, whether you’re eager to up your Instagram game by creating an Instagram Reel yourself, or just want some new content to scroll through, making sure your Instagram app is up to date is your best bet for getting your Reels rolling. Lights, camera, action!
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From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person who’s on TikTok, even if you aren’t.This guide will take you through everything you need to know about creating engaging Reels content that stands out and gets you noticed by existing and new followers. Let’s dive in.
Launched in August 2020, Instagram Reels are short (15, 30, or 60 second) video clips. Said to be originally inspired by TikTok, Reels are a fun, engaging way to create video content with music, voiceovers, text, stickers, and other special effects. According to Instagram,
“Reels gives people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition of becoming a creator take center stage.”
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Since their release, Reels have taken off on Instagram. Users are becoming increasingly creative with the format. It’s gone way beyond just teenagers making fun choreography videos.
With over 1 billion active users on Instagram, brands and businesses around the world are doing everything possible to engage their Instagram audiences in new ways. Reels, with their fun, easy-to-consume format are challenging brands to think outside the traditional video format.
According to Conviva, Instagram Reels are generating more engagement than traditional Instagram videos. For example, the average NFL team’s Reel is generating 67% more engagements than their average Instagram video. So if you want to reap the benefits of Reels’ high engagement rates – it’s time to get creative.
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The Reels format is here to stay. Instagram users love it. So brands better get used to it and give their audiences what they’re asking for. In other words, create fire Reels content or get left behind.
With that in mind, here’s some of our best advice to help you create Instagram Reels that make them (your Insta followers) stop scrolling and pay attention.
An Instagram Reel is different from Instagram Story or Instagram Live. Obviously. What we mean is, you can’t just hop on, freestyle it, and pat yourself on the back for creating content. Reels are not really the medium for spontaneous sharing.
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The best Reels need thoughtful planning. No, we’re not saying you need to go all Spielberg and shoot a professional movie. You just need to have a concept in mind. You also need to think about how you’re going to make the most of the different Reels features.
To help you answer some of these questions, we discuss various Reel features and how to make use of them in more detail below. For now, simply note that that knowing what you’re going to shoot, and how you’re going to shoot it will make it much easier to create a Reel.
Storytelling is one of the keys to success in any form of social media marketing—Instagram Reels included. Your Reels must tell a complete story from beginning to end.
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Whether it’s an educational video, a funny viral trend, a quick product demo, behind-the-scenes content—or anything else—think of each Reel as an opportunity to tell a story about your brand.
You may or may not have answers to all these questions for every Reel. However, the more clarity you have on this—the better your Reel will be. To reiterate our first point—have this story in mind before you start shooting your Reel.
If you create the same (or similar) content everyone else is making on Instagram—your followers are eventually going to get bored and stop watching. Also, don’t just regurgitate the same content you’re posting on your feed or Stories.
Instagram Video Posts Shorter Than 15 Minutes Will Now Be Shared As Reels
To truly keep your audience engaged, your Reels content needs to be original and creative. Ask yourself—what can you do on Reels that your competitors aren’t doing? How can you present your topic/ business niche from a new angle? It doesn’t have to be groundbreaking but it does need to be a bit more creative than just another video.
For example, @badyogiofficial focuses her Reels on providing micro tips to help her yoga community. These tips are educational and incredibly useful as they focus on one highly specific issue.
If you haven’t already noticed, TikTok and Instagram Reels have moved way past the dance videos. Sure, people are still making dance videos and they’re fun. But for brands looking to make the most of Reels, creating educational or informational content is a great way to get noticed.
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Use your Instagram Reels to truly provide value to your audience. By value we don’t just mean offering your audience a discount on your products. Educate them through your reels. Give them information or advice they can’t find anywhere else. This positions you as an expert or a thought leader in your particular niche of business.
Trends on Reel come (and go) super quick! If you’re stuck for ideas on what to make your next Reel about—check out what’s trending.
If you’ve used Instagram for any amount of time you know that Reel trends seem to catch on super quick. They’re fun and Instagram users love to see and interact with them. Brands that can adapt to trends quickly are more likely to keep up with their audience and thus engage them further.
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You can find out about the hottest trends by checking out Instagram’s most recent Reel trend report. Of course, you should also just hang out on Instagram to see what other creators are getting up to. The Reels tab is a great place to stay on top of new Reels. The Explore tab will also show you popular Reels content.
You could also check out TikTok to see what’s trending
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