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Using popular Instagram hashtags can help you extend your reach, engage your audience, boost your brand, and even please the Instagram algorithm . In order to get each of these distinct benefits, however, you need to have specific strategies in place.
Read on to learn how to create an effective hashtag strategy for your Instagram accounts, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster, based on your business’ goals.
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If you want to promote your brand or learn how to make money on Instagram , these tactics are for you. You can also check our guide on how to get followers on Instagram if you’re looking to build an audience.
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Hashtags are attached to things you post on Instagram and become clickable and searchable topics. Any word or phrase can be turned into a working hashtag, as long as it has a # placed in front of it.
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When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram.
Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. Recognizing their importance on the platform, Instagram has expanded the functionality of hashtags. For instance, brands can now add hashtags to the profile section of their Instagram bios .
Instagram Stories also offer a hashtag sticker , which lets you place working hashtags on your Stories. Users who click will be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag in your post.
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Below, you’ll find the best Instagram hashtags, sorted by categories like industry or event, that you can use to start the process of fleshing out your hashtag strategy.
Note: No promises made on the quality of the followers or likes you’ll receive, as these and other related hashtags are typically based on new Instagram users trading likes and follows.
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Whether you’re shooting for six hashtags or 30, it can be time consuming to enter that many characters, especially since autocorrect doesn’t fix hashtag spelling mistakes. Ask any social media manager and they’ll tell you: it’s not their favorite thing in the world.
Fortunately, there are plenty of Instagram hashtag generators and hashtag search engines that can streamline the process. Here are some tools to consider.
Best-Hashtags is a simple browser-based hashtag research tool. Its algorithm calculates the best Instagram hashtags for your social content based on historical data. Simply type in your desired hashtag and Best-Hashtags will generate a list of hashtags across different categories like:
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The SISTRIX Instagram Hashtag Generator is another great tool for finding successful hashtags, fast. Enter a hashtag or topic, and you’ll see the best 30 hashtags to use. Get more recommendations by searching other hashtag variants related to your main search.
The tool is completely free for up to 25 queries each day. If you want more searches, you’ll need to register for a SISTRIX account.
This Instagram hashtag generator is different. Rather than search for hashtags by topic, you upload a photo and the tool suggests hashtags to use. In the following example, we placed an image from the Surreals NFT collection to see what hashtags would generate.
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You can select up to five keywords. Once selected, the tool reveals the optimal list of hashtags to use for your post.
Inflact is another useful Instagram hashtag tool for posts, Stories, and Reels. The easiest way to use the tool is through keywords. For example, if you type “Paris” into the generator, it will reveal a handful of different hashtags that contain the keyword. Hashtags are broken down by frequent, average, and rare use cases.
Most Instagram hashtag generators are free. If you aren’t willing to invest in a tool just for this purpose, the more affordable route may be to use a general social media tool. You can keep a document of different hashtags and use social media scheduling software like Agorapulse ,Hootsuite , or Sprout Social .
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You can create the posts on your desktop, copying and pasting hashtags or groups of hashtags to the caption as needed. Since all of these tools can now post directly to Instagram for you, this can save you a few steps
Understanding which hashtags to use is a crucial part of developing a strong hashtag strategy that maximizes your reach and increases engagement.
Different types of hashtags serve different purposes, and a good strategy incorporates a combination of them. Learn how to get verified on Instagram and use hashtags from your verified account to maximize your reach.
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These should be listed in your Instagram bio and are exclusive to your specific store. They can be used to build brand awareness, and you can encourage users to share user-generated content employing them. Examples include Harper Wilde’s #LiftUpTheGirls, Shwood Eyewear’s #shwoodshop, and So Worth Loving’s #swlfamily. Use only one or two branded hashtags per post.
If you have products that would appeal to local audiences, use them to your advantage. Do you sell novelty mugs that feature different states? Use #FloridaLife or #NewYorkDrinks to connect with the right audience. You can also tag posts based on location to reach a specific audience in the area.
These hashtags aren’t meant to grow your audience, but rather to expand on the relationship with the audience you already have. These phrases often have little to do with a brand itself, and more to do with the situation in the specific post. In the example below, #shopitlikeithot and #getitgirl are both entertainment-focused.
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Mass appeal hashtags are general hashtags that can apply to almost any post. They’re frequently used, which means they’re also frequently sought out. They can occasionally give your posts a significant bump in reach, putting them in front of established audiences. Examples of these include #instagood and #lovelife.
Maybe you want to remind your followers that it’s OK to have a #caseofthemondays, or to appreciate that #summerrain. Timely hashtags can be related to a certain holiday, time of year, or even time of day. Users love timely content and are likely to seek out holiday and seasonal posts in particular. The example below uses the timely hashtag #sunsout to put a product—sunglasses—in front of an interested audience.
Trending hashtags are hashtags that for any number of reasons explode in popularity due to current events, advertising campaigns, viral nature, or pop culture. Hashtags go in and out of favor, just like styles of clothing and slang.
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Whether Apple has announced a new version of the iPhone, or it’s election day somewhere in the country, trending hashtags won’t give you evergreen results, but they can yield meaningful returns when used correctly.
Certain products have audiences with niche interests with corresponding niche hashtags. People who are buying their own virtual reality systems, for example, are likely to be interested in all the latest technology. Customers who are interested in healthy eating may search for phrases like #organic or #eatinggreen. Use niche-specific hashtags to connect with a highly relevant audience.
Bremont does this exceptionally well in the example below. It uses hashtags like #luxury and #watchoftheday, knowing that these niche hashtags could connect them with their target audience .
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Sometimes hashtags can act like beacons that alert users to special events going on with your store. Are you about to host a contest? Hashtags like #contestalert and #instagiveaway can help you find an interested audience. Similarly, hashtags like #flashsale and #BOGO can both help you find bargain hunters and signal to followers you’ve got special deals for them online.
If you create a hashtag to promote a new product launch, you could feature that hashtag in your Instagram bio so that when people click through, they’ll find all the posts and stories that were published using that hashtag. Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram Which types of hashtags should I use?
A merchant with national or international reach may not have a reason to use location-based hashtags, for example, and B2B merchants with a strictly professional voice may not use a lot of entertainment-focused hashtags. That’s fine. Adopt the ones that will work best for your brand and your audience.
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From choosing your channels to figuring out what to post, fill in the blanks to think through how you can best use social media to meet your marketing goals.
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