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For many businesses, working their way toward being verified on social media is a monumental step in the life of their business.
While you can always increase your advertising budget to generate more leads, Instagram verification is one of the elusive social media status symbols you can’t buy, which as a result makes it highly coveted and immensely valuable.
How To Get Verified On Instagram In 2023
Astudy revealed that 73.4% of Instagram accounts that had more than one million followers had a verified badge. Out of the next group down (100, 000 to one million followers), 22.4% were verified accounts. When studying accounts with between 1, 000 and 5, 000 followers, only 0.87% were verified.
This guide will walk you through everything you need to know on how to get verified on Instagram, including the verification process, how to request verification, and more.
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An Instagram verified badge is a blue checkmark next your profile name. The check proves the account is owned by a public figure like a celebrity or brand.
As a business on Instagram, one question you may ask yourself is, “How do I get my account verified?” Most social media services have some kind of “verification” process for getting the almighty blue checkmark on your profile:
Data suggests that the majority of bigger Instagram accounts are verified. As you grow your Instagram profile, you’ll want to get verified to stand out from the competition. Verified accounts are generally seen as more trustworthy than unverified ones and have a30% higher engagement rate , on average.
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Having a verified Instagram account, means you’re more likely to attract new followers directly from search results (in the Instagram app) and increase brand awareness.
With all of those great benefits, you’re probably thinking that getting verified is going to be pretty difficult. But is it? Let’s take a look.
The good news is that applying to be verified on Instagram is super easy (as you’ll see in the tutorial below). The not so great news is that actually getting approved can be difficult.
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Those are on top of the basic rules of following community guidelines and Instagram’s terms of use. As bonus good news, these criteria also mean you don’t have to have a certain number of followers to get verified—you could request verification as soon as you sign up and complete your profile.
Open the Instagram app and head to your profile. Once you’re on your profile page, tap on the hamburger icon (three lines) in the top-right corner and select Settings. On your settings page, toward the bottom, you’ll see the option to Request Verification. Tap it and you’re ready for step 2.
Generally within about 30 days, Instagram will notify you in your Activity feed whether your application was successful or not. If so, you’ll get the Instagram verification badge right away.
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Before you go ahead and submit your application for the coveted blue badge, keep in mind the following tips that will help improve your chances of getting a verified Instagram account:
Under no circumstances does Instagram let users buy, sell, or otherwise transfer their verified badge. If you see an account that advertises the ability to get you one either for free or for a “small fee, ” like the one below, don’t fall for the scam.
Don’t buy Instagram followers. Focus on the genuine, organic growth of your account. It’s easy to tell when someone buys followers because their account will have lots of followers but low engagement. These “followers” are often bots or inactive accounts, so they don’t interact with your brand. The lack of engagement means your posts won’t show up on the explore pages or in your audiences feeds.
How To Get Your Small Business Verified On Instagram
It's better to have 1, 000 engaged fans than 10, 000 followers when you want to optimize for sales. Gretta van Riel, in an edited excerpt from the course Grow Your Business with Instagram
Although your follower count doesn’t matter when it comes to verification, a highly engaged following can help. Some ways to get more Instagram followers include:
Instagram followers are more than just a number, they are your community. Even if you don’t get verified, real followers will help increase traffic to your site, make more sales, and build influence in your space.
How To Get Verified On Instagram (anyone Can Apply Now!)
All verified accounts have one thing in common: complete profiles. Each of them has a concise and punchy Instagram bio, a strong profile photo, an external link (to either their website or a Linktree, linking to multiple sites), and well-designed Story Highlights.
Sure, the Instagram profile has the same structure for every account. But each Instagram bio —the small summary underneath the username—is unique. Users look at your bio when deciding whether or not to follow you on Instagram, so you have to make it count.
As long as your brand is consistent, only posting your own content—content that is safe for public viewing—you’re most likely already following the community guidelines and ticking this box for verification.
How To Get Verified On Instagram And Get The Blue Checkmark
We want Instagram to continue to be an authentic and safe place for inspiration and expression. Help us foster this community. Post only your own photos and videos, and always follow the law. Respect everyone on Instagram; don’t spam people or post nudity.
No matter if you’re a global brand or the average Joe, Instagram can (and does) punish accounts that don’t follow these basic guidelines.
Team up with a PR agent or agency, or even a journalist, who can help you get your name out there. Some agencies also have access to Facebook’s Media Partner Support tools, where they can submit requests and get accounts verified through the portal.
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To get publicity, you’ll need to do things considered newsworthy. What’s deemed newsworthy depends on your niche, but here are a few ideas to get you started:
Getting involved in activities outside of your brand is how you build awareness and get into media outlets. When the Instagram verification team checks to see if you are notable, they’ll find you in these news channels.
Even if you follow all of the tips above, there’s still a chance Instagram won’t approve your application. So what happens then? Try a few of the following actions:
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Make sure you have the most appropriate business document to prove authenticity. Be sure to remove/delete any old accounts you might have set up. Compare your level of profile completeness to those who are already verified.
Lastly, do a Google search on your brand. If you don’t see any mentions of it outside of your own website, that could be the issue.
If your verification request gets rejected by Instagram, all is not lost. You can apply again after 30 days. Be patient though—repeated applications within 30 days will mean the request will be canceled .
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Give yourself that month to figure out ways of improving your chances using the tips above rather than hope you’ll get approved in the following 30 days without making any changes.
Instagram recommends linking your account to your official website, Facebook page, YouTube channel. Another way to show your authenticity is by creating video content of you or your team behind the scenes.
Showing how your business looks day-to-day is a great way to gain trust, but also follows the recommendations of multiformat content to grow followers.
Top Tips For Getting Verified On Instagram
Getting the verification badge on Instagram (or any social media for that matter) is a big milestone for your business. It proves your account is worth watching and engaging with. However, all the benefits come with a challenge—it can be hard to get approved.
Getting the basics right matters, and so does building your brand outside of your immediate social bubble. Following the tips in this guide will help you toward fulfilling those requirements.
That said, verified or not, making money on Instagram is still possible by funneling traffic to your ecommerce store, setting up an Instagram shop, becoming a brand affiliate, and more.
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An individual person or small business can get verified on Instagram. The profile must represent a real person or business, and it must be the only legitimate Instagram account representing you or your business.
Instagram doesn’t give an official number needed for verification. One study found that accounts with as few as 1, 000 followers had verification badges. It also found that the more followers an account has, the more likely they are to have a verification badge.
The verification application is free through the Instagram app. There are businesses you can pay to help you through the process of getting verified, but that’s not recommended.
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