If your target audience is millennials and Gen Zers, TikTok should be the social media platform you choose to promote yourself and your brand. With 800 million active users , TikTok has an unmatched reach and penetration in these demographics.
TikTok offers a goldmine of opportunities for marketers and influencers. However, one place that it fell short was live videos, which are offered by competitor platforms like Facebook, Twitch, and Instagram.
Live video streaming allows TikTokers to connect with their followers in real-time using comments. It can also help you monetize your account if your live stream audience sends you virtual “gifts.” The best part about live videos is that you can cover a lot of content through them since TikTok hasn’t yet restricted their duration.
How To Start A Live Stream On Tiktok
In this article, we will walk you through the process of creating live streams. Along with that, we will also share tips and tricks that you can leverage to maximize the results of your live videos.
Going live on TikTok is as easy as recording a regular video on the platform. For the purpose of this article, we are assuming that you already have an account on TikTok. If not, download the latest version of TikTok from the iOS or Google Play Store, and create an account for yourself.
If you’re new to TikTok, going live may not be available to you. It’s a capability you can unlock only after you fulfil a number of conditions, including:
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Gaining the first 1, 000 followers is a challenging milestone to reach on TikTok. After that, you are likely to see steady organic growth in your follower count. There are a number of things you can do to become TikTok famous :
Below the round record button at the bottom of the screen are many options like 60 seconds, 50 seconds, and Photo Templates.
Or, perhaps too many people are using the Live feature at that time. TikTok restricts the number of people that can go live at a time. If you suspect that’s the case, you can just wait for a few minutes for the Go Live button to be available.
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There have been cases when TikTokers with all the right credentials are not able to use the Go Live button. For that, TikTok’s only explanation is that your previous content does not qualify their quality parameters.
If you choose to report to the platform about this, you’re most likely to get a reply that says TikTok is optimizing the Live feature in order to make it available to more and more creators in the future.
After a three-second countdown, you will be live. Don’t have any music playing in the background, or you can invite copyright disputes.
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For instance, the caption below includes “IVR-Follow” which stands for “I’m very rich” to tell that the streamer would like to exchange virtual gifts or followers during the stream.
Hashtags are a great way to make your live stream more discoverable. The right hashtags will show your video in the notifications of people who are interested in the type of content you are producing. Naturally, there is a good chance that these people will join your broadcast and may even give you gifts.
You will need to enter a topic, keyword, or industry name that is relevant to your video. The tool will generate a number of relevant hashtags that you can simply copy and paste in your video caption.
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Using popular hashtags is good, but creating your own branded hashtags can take your TikTok marketing up several notches. Customized hashtags can make your content stand out on the competitive platform.
Your profile picture is the default cover photo for your live videos. It appears as a thumbnail in a small square above the Go Live button. You can update the picture by clicking on the Change option that appears in the square.
As of now, there is no limit on the duration of live streams on TikTok. When you’re done recording your video, click on the X at the top-left of the screen.
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You must pay heed to TikTok’s community guidelines while creating content for the platform. Just like your other TikTok content, your live stream should not include the following:
You have a lot of scope to be creative on TikTok Live since there is no restriction on its duration. Here are some ideas you can explore in your live broadcasts:
TikTok is a great platform to connect with your audience and grow a fan base. TikTok Live is another opportunity for influencers and marketers to build their brands. The information in this post will help you create engaging and optimized live broadcasts on the platform.
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As of now, you can’t save live streams on TikTok. There is no way for people to replay your videos. They disappear as soon as you’re finished broadcasting them.
The best time to go live is the same time that your followers are most active on the platform. Check out your TikTok analytics for this information.
It’s a good practice to add a CTA when you’re about to end your live stream. You can tell your audience to go and follow your profile so that they don’t miss the follow-up video in the series. Or, give a teaser about your next video and encourage your audience to share your profile link with their friends so that they can join your next broadcast.
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Don’t be too pushy about telling your audience to follow you or invite their friends to join your broadcast. It’s best to first deliver value through your content, and perhaps add a CTA about this mid-video.TikTok has launched a new way for content creators to connect with their fans: by going live. However, this is not open to everyone and even if your account can do it, it's not too simple.
While many accounts can go live on TikTok, it depends on the number of followers you have. At the moment, the only accounts which can go live are those which have 1, 000 or more followers.
As well as this, while the minimum age of a TikTok user is 13 years old, creators must be at least 16 years old to livestream.
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Once you are able to livestream, you can do more than just that, as viewers of your livestream can send you virtual gifts, which is digital currency which can be exchanged into real cash.
The exchange rate is very low, so you won't receive much for your livestreams unless you have some very generous donors. TikTok has strict rules against soliciting gifts through their platform, so bear this in mind before going live.
As well as this, going live also allows you to raise money for charity in a similar way, but adding donation stickers to your video.
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The main benefit from going live compared to pre-edited videos is the ability to interact with followers in real time, which is important if you are growing your platform.
To go live, you just take the Create icon, swipe to Live in the navigation and then pick an image and title for the stream.
To flip the camera or add effects, users can hit the three dots to do this, while that menu also allows creators to filter comments and add up to 20 moderators.
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The gifting feature comes up to followers during a live stream, and can be implemented at any point while the creator is hosting the live.
As well as going live on TikTok, you can invite others to join your livestream—called a LIVE by TikTok—as well as joining other people's broadcasts.
As for joining a livestream, users must start by watching thelivestream, and in the comments section a button with two smiling faces will appear.
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The host can choose to accept or ignore the request, so it is best to plan ahead with the host if you intend to join their livestream.
If the request is accepted, the screen will split in two and one half will have a countdown, to announce the arrival of the guest.
In order to make the most out of a livestream, TikTok has devised some special tips to consider to extend the reach of your platform.
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Outside of these guides, there are also ways to mute commenters and block people who are posing a threat, which is also done through the three-dot menu.
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