Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations.
In order to encourage more shares and a larger reach follow these 9 steps to make your visual marketing strategy a success:
What’s on people’s minds, right at this moment? That’s the question to ask yourself when sitting down to create your images and video.
Tips For Eye Catching Social Media Graphic Design [infographic]
Take a look for example, at what is trending on your Instagram feed. This will depend on your niche, what your target market is searching for, and what your audience is sharing. As you learn about what your audience is responding to your brand will be able to create similar posts that encourage likes and engagement.
For example, if your niche consists of young mothers, you will want to offer content that speaks directly to their pressing questions such as product safety recalls and organic baby food. Remember these three factors while developing an image or video:
You may also want to read: How To Create Visual Content That Builds Empathy With Your Brand 3. Turn Complex Information Into Something That Is Visually Appealing
What Makes A Good Infographic?
One approach is Infographics, which are especially useful for sharing figures, percentages, graphs, pie charts and other data of the sort that often seem to make heavy reading when presented in text paragraphs.
A visual explanation can provide a much better grasp of a topic than by mere text. You can always turn old content into a short video that can be shared on places like YouTube, Facebook, and Instagram.
People love seeing different options to solve their problems through scenarios. In fact, a comparison between A and B is often what they are actually searching for.
Poster Ideas (and Templates) To Create Buzz For Your Next Event
Titles containing the “A vs. B” formula – such as “Instagram vs. Facebook” are irresistible to those searching for information on either the A or B in your title.
One of the biggest failings seen in automatic scheduling to multiple channels is that the wrong size of an image or video can disappear off the screen so that one has to scroll down to find it.
There are in fact specific size requirements for each social network, and adjust your content should be adjusted accordingly. There are plenty of free apps such as Canva, PicMonkey, and Over, which can help you accomplish this quickly and easily.
Ways To Create Eye Catching Visual Content People Can't Help Sharing
You may also want to read: 12 Tools to Improve Your Blogging, Facebook Advertising and Visual Content 6. What’s Your Brand Message?
Share information that no one else has yet thought of or explored that your community is still asking about. Topics that are on everyone’s mind are wonderful – just as long as you give them your own brand’s unique “twist.”
If you make a “True or False” post, for example, make sure you include both true and false examples. You don’t need to try to be too clever – people may turn away without even choosing to ‘like’ or comment on what you have shared.
Art Inspired By Frontispiece To 'eikon Basilike', 1649, Etching, Only State, Sheet: 4 1/4 × 4 15/16 In. (10.8 × 12.5 Cm), Prints, Wenceslaus Hollar (bohemian, Prague 1607–1677 London), Frontispiece To 'eikon
The same posts can become stale and often are passed over by your audience. Include images, videos, live broadcasts, and stories to keep things fresh and engaging.
Share your content specifically with influential people in your niche who are inside your network pointing out how this could be beneficial to their audience base as well.
Pinterest is another great place to provide more leverage for your image and video on specific, targeted boards that are relevant to your niche.
Create Eye Catching Online Ads
Keep an eye out for cues and opportunities to share your visuals again. And after a few weeks is a decent interval for another general share.
Create your graphics and video for mobile users, and then promote them with a call-to-action that takes them to a sales page or website. Keep in mind that these can also be chosen as promoted posts for later, which will increase your followers and engagement far more than organic content will.
A successful visual content marketing campaign is an on-going learning process, especially as social networks evolve and audience preferences change. Start by creating and improving your graphics as you go along, and pay attention to which images or videos get the most response.
Art Inspired By Woman With Dark Hair And A Bow In Profile To The Left, 1642, Etching; Only State, Plate: 3 7/8 × 3 5/8 In. (9.9 × 9.2 Cm), Prints, Wenceslaus
Online Marketing with Focus - Let Susan Guide you to Online Success. Especially loves to help Authors, Speakers, Coaches & Entrepreneurs. Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs. Author and publisher of several books including “The Land of I Can, ” and “KLOUT SCORE: Social Media Influence, ” Susan combines online marketing with strategic thinking. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com
« How To Increase Landing Page Conversions (13 Pro Tips) - 3 Ways to Draw New Blog Subscribers Without a Paywall »
Filed Under: Business, Content Marketing, Social Media Marketing, Visual Marketing Tagged With: Comparison charts, content marketing, SMM, Socbiz, Social Media Marketing, tips, Video, Video Marketing, visual marketingSince we started putting more effort into our imagery we are getting a lot more of our images shared out on Pinterest.
How To Make A Poster Appealing And Attractive
Here’s one of our articles that was pinned a lot on Pinterest because the image captures attention and the text does also.
One person that you should follow if you want to know more about the visual web is my friend Donna from Socially Sorted. Sign up to her you blog and you’ll learn a ton! So here are 5 tools for the visual web that will help you make social media friendly graphics.
When I checked it out I was really impressed with the amount of functionality you get for free! When you arrive on Pixlr.com you have 3 options:
How To Create Animated Instagram Stories: 11 Apps To Make It Easy
This is an advanced editor which is similar to Photoshop. If you want to do create images from scratch or do advanced editing on images this is for you.
There are simpler tools with less functionality but if you’re looking for a feature rich tool this is pretty good. You can see the image below the left-hand side has lots of editing options.
You can upload an image or take a photo and then start editing. In the example below I applied a style which makes the paper look ripped and then turned the paper into wallpaper type look.
Visual Web: 7 Tools To Create Eye Catching Graphics For Social Media
If you have something interesting to say in a quote like fashion why not make a nice image out of it. In the example below I just entered the text, selected a background and shared.
Immediately after sharing I got some likes and some comments! If I just put in a text update I wouldn’t get the same level of interaction!
If you want a very simple photo editing tool Picmonkey might just fit your needs. It’s easy to use. You just upload the image you have and then change the look feel.
Wooden Plate Hanging Design Visual Effect Eye Catching Cute Cat Pattern Decorative Wooden Sign For Home
I use it a lot of adding text to images. On the following image we just created a nice frame around it, added some text and changed the background.
We mentioned Canva on tools in beta post recently. It’s coming out of beta soon so at the moment you have to sign up to go on to the waiting list.
But it’s a really great tool. Instead of creating your own images Canva provides you with a full suite of templates to choose from.
How To Create Eye Catching Graphics For Your Livestreams With Canva
I’m not great at the graphics but because Canva gives you the image to start with it makes it so much easier.
A). Create a card You can select a template and then add in your imagery, change your text etc. The card templates are for birthdays, thank you cards, fathers day, mothers day etc. However, the card text and images can be used for anything so it’s easy to update them. Here’s a basic thank you card:
B). Build up photo collages. If you wanted a group of pictures together in one picture you can build up collages and select from many templates with different formats.
The Secret Powers Of Infographics
C). Photo editing – Add a photo frame, various clip art that is available, adjust look, feel and much more. It’s really powerful and surprising that it’s all free.
1. Pinwords – A simple tool for adding text to an image. When you post it to Pinterest it leaves their logo on your image so I couldn’t use this.
2. Shareasimage – This allows you to convert text into an image. There is a free version but it’s so limited in functionality it makes it useless. I didn’t try the paid version but there are other free tools available.
How To Stand Out Online Using Visual Marketing
3. Pinstamatic – This is a neat tool for creating images and you can do funky things like having text on a sticky note type background.
The visual web is extremely important for your business. Consider how you improve the visual look of your content and it will pay dividends. What tools do you use?
