Instagram is a great platform for engaging with your target audience and although it depends on your business, Instagram typically achieves more likes, follows and reach than other mainstream social media platforms. It does, however, have one major drawback - it’s harder to organically drive people to your website.
Anyone using Instagram for business will be aware that you cannot include clickable links in standard posts to your feed and links are only possible in Stories if you have over 10, 000 followers (which everyone has, right?).
If you are a regular blogger or a business trying to promote a special offer - and want to use Instagram to increase visitors to your website then it can be a challenge.
Ultimate Guide To Your Instagram Stories To Get More Views
When you advertise on Instagram, the ads are not just clickable but you can also reach potential new customers who don’t yet follow you by defining who your target market is. If you are running a marketing campaign, for example, with a special offer then using Instagram Ads is a great way to find new business. Advertising on Instagram costs money, making it less attractive for regular bloggers if you want people on Instagram to visit your blog posts.
When I refer to ‘Instagram Ads’, I’m talking about all forms of advertising on Instagram. It’s possible to advertise on Instagram by setting up a Facebook Ads campaign as well as advertising directly on Instagram.
The simplest and cheapest but the least effective of the four ways to drive Instagrammers to your website is to include a link in your post and ask them to copy and paste it into their browser.
The Ultimate Guide To Instagram Stories
Many people won’t have the desire (or knowhow) to copy the link and open the browser to paste in the link. On a desktop is easier but since Instagram is seen by almost everyone on a mobile phone then this makes the task even harder. Only people who are super keen to visit the link will spend the time copying and pasting the link.
As well as having the link in your post, you can also include wording to tell them to use the clickable link in your bio. Visiting the bio and clicking on the link is much easier than copy and pasting a link into a browser but it’s not ideal if you want to send people to different pages. You can’t, for example, send people directly to your various blog posts if you are publishing articles on a weekly or monthly basis.
At Think Twice Marketing, we useShorby. An app that allows you to have a selection of links available when someone clicks on your bio link.
Quick Instagram Link Shortener
Although the bio can only have one clickable link, multiple links tools like this allow you to create a mini pop up menu on your phone with multiple links. These links can be easily edited or removed and can include links to specific blogs, your home or contact page or even to WhatsApp or Email so that they can contact you directly.
Using a multiple links tool allows your audience to quickly find the page you want them to visit on your website directly from your Instagram bio. All you need to do in posts is tell people to click on the link in your bio.
If you would like multiple links set up in your Instagram bio, get in touch orview the Instagram multiple links servicewe offer in our store.This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Steps For Getting More Followers On Instagram (without Ads)
Instagram is a great platform for influencer marketing and advertising, but it’s not easy to build organic clicks or conversions. That’s because it doesn’t allow clickable links in captions, which limits traffic-building capabilities.
It’s not easy to build organic clicks and conversions on #Instagram, but it’s not impossible, says @SEOSmarty via @CMIContent. #SocialMedia Click To Tweet
While content quality is crucial for any tactic, it’s actually fundamental for Instagram. You want people to stop scrolling when they see your update – otherwise, nothing else that you do to get clicks matters.
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You need “scroll-stopping” content – eye-catching enough for people to pause from scrolling their feeds to see your post and read your caption.
Like all good content, its creation involves a lot of brainstorming, competitive analysis, and experimenting. Instagram content also requires you to improve your image and video editing skills. Trying new visual content creation and editing apps could make all the difference.
VideoLeap (Apple only) is one of those apps that inspires me, which is the most important thing for my content creation process. While using it, I come up with more and more ideas of what I could do now and what I may try in the future.
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The app is freemium with a three-day trial of premium features. The tool comes with professional video editing capabilities, such as green screen, chroma key compositing, video mixing, layer-based editing, and video-editing features like coloring, pixelating, text overlaying, etc.
You may need time to adjust to the app because it is unbelievably rich features, but once you do, you will find yourself creating Instagram content that’s hard to pass.
For web-based video editing tools, InVideo is a nice option as it lets you craft videos on a budget and doesn’t require hours of training. It’s the easiest and the most affordable option I am aware of.
How Do You Get People To Click Through Instagram To Your Site?
For web-based #video editing tools, @InVideoOfficial lets you craft videos on a budget and doesn’t require hours of training, says @SEOSmarty via @CMIContent. Click To Tweet
Simply grab your screenshots to put together an engaging video for an Instagram update or a story (or both). I like using it to publicize social proof:
Lastly, the most powerful force behind creativity is collaboration. You need to include more friends, co-workers, or employees in your conceptualization and content creation processes. You can do this in many ways, such as building branding kits and using creative project management tools. Plus, you can read through any of these co-creation and collaborative guides:
Three Ways To Get More Link Clicks On Instagram
The good old conversion rate optimization (CRO) rule here works: Most people won’t think to do something unless invited. This guideline is especially true for Instagram, where people are used to scrolling and liking, not looking for links to click.
So don’t forget to invite your followers to “click a link in the bio” but make it natural and meaningful. In other words, make this CTA contextual, such as:
You don’t need to do a CTA for each and every Instagram update. If you are updating your channel daily, invite some clicks once a week.
Tutorial: How To Add Multiple Links On Instagram
If your post daily to #Instagram, include a click CTA in the caption about once a week, advises @SEOSmarty via @CMIContent. #SocialMedia Click To Tweet
Other users featuring your content won’t bring direct links, but it will get clicks to your profile page, including your link. Chances are many of those profile visitors will be curious enough to click your link.
To get your content featured more on Instagram, spend time to get to know your following and build your community. In any niche, there are Instagram accounts curating creative images and videos through unique hashtags. They repost selected Instagram updates that use those hashtags. To identify those content curators and target them regularly, know those accounts and hashtags.
Instagram Stories Analytics: Everything You Need To Know
Another way to get featured on Instagram is to target local business accounts. Tag a featured business in your caption as well as through a location setting.
Apart from the bio link, Instagram stories are the only place where you can add clicks. To qualify for clickable stories, you need to:
Once you qualify, you will see an option to add a URL when you add a new story. Clickable stories take viewers directly to your link once they tap it or slide up:
How To Track Instagram Traffic With Google Analytics
If you want content ideas for engaging Instagram stories (which attract clicks), this article includes a good list and tips on analyzing your story performance.
Finally, an often missed step in any traffic-generating strategy is, surprisingly, optimizing that traffic for conversions. Here are a few ways to make the most of your Instagram traffic:
Obviously, most Instagram users are using the app, so expect most of your Instagram traffic to come from mobile devices. Make sure your landing page looks good on a mobile device and loads fast too.
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Finteza is a good way to track your landing page performance on any device and identify issues mobile users experience when loading your page. Finteza also pulls reports from Google’s Lighthouse, so it is easy to visualize what mobile users see first when loading your landing page:
Instagram users interrupted their scrolling to land on your page. Unless you grab their attention within a few seconds, they will leave. I always recommend taking a five-second test to ensure your page makes a good first impression fast.
UsabilityHub offers that option, and unless you want them to find testers for you, the test is free. Here’s how to do it:
Ultimate Guide On How To Increase Instagram Story Views Overnight!
Use a tool such as @UsabilityHub to optimize the clarity of your designs by measuring people’s recall and first
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