Last year, eMarketer reported that Instagram is estimated to have 1.074 billion users worldwide in 2021, 73.5 million more than what it had in 2020.
From major brands to local mom-and-pop shops, businesses around the world are driving results with Instagram. According to one report, , 80% of Instagram users make a purchase decision based on something they saw while browsing the app, Instagram
The Instagram business profile is becoming the new homepage as more and more consumers are turning to Instagram instead of Google to search for brands.
Steps For Selling Your Products On Instagram
This means you should be spending as much time and effort curating a beautifully designed Instagram profile as you would creating your website.
Your Instagram business profile is often the first point of contact a customer will have with your brand, so it’s important to make a great impression and entice people to follow your business. By creating a consistent brand story and aesthetic, you can turn new customers into devoted followers, which means they’ll only be a few steps away from investing in your products.
With continued changes to the Instagram algorithm and heightened competition on the platform, it’s important to use what works. Namely, this means that Instagram ads are critical to Instagram marketing strategies for businesses.
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Once you’ve set up a business profile on Instagram, you can decide how much you want to spend, where you’d like your ads to be seen, and how long you want them to run. Instagram provides a variety of targeting options, so you can choose the ones that best suit your business’ needs.
Running your own Instagram ad campaign isn’t that difficult, but it can be intimidating to many small business owners and influencers who haven’t done it before. Fortunately, it’s not as hard as you think!
The easiest way to run ads is by promoting posts you’ve shared on Instagram. Just select the post you want to boost and hit the “promote” button.
How To Sell On Instagram: 9 Actionable Tips For 2022
Instagram will automatically pull in a “similar audience” that you can share the post to, but you can easily create your own audience in the app by choosing an interest, age range, and gender(s).
You can start with a small budget and run your ad for a few days to test things out. To track how your ad is performing, click “View Results” in the bottom left corner of your ad. Remember, Instagram ads can take practice, so make sure you continue to tweak your boosted posts and audiences until you get the results you want.
Consider @thebouqsco . In the example below, they use the call to action “Shop now and save” in the caption followed by a short description of the offer. They also use “Shop Now” as a call to action for the button text to encourage users to make a purchase.
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Basically, The Bouqs Co. simplifies the buying process. The ad makes it super clear what they are offering without any distractions. It’s important you keep your messaging simple, so you don’t distract users from the ultimate goal of your post.
In March 2017, Instagram released advertising in Stories, offering brands yet another paid opportunity to reach more people. These immersive, full-screen ads let your business use targeting that makes your ads personally relevant to the people you want to reach.
While photo ads will likely retain their top spot well into 2021, Instagram Story ads should see the most growth based on the rise in Instagram Stories usage . These ads pop up in between Instagram Stories of accounts you follow and can make a large impact on potential customers.
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You’ll notice a small “Sponsored” tag in the top right corner and a call to action (“Learn More”) at the bottom of these ads. Again, adding an additional call to action at the bottom of your ad can also be helpful for those interested in learning more.
You have a choice in Instagram ads to create either a video or a photo. Whichever you choose, make sure your initial clip is attention-grabbing. You’ll need to catch the eyes of those who quickly swipe through stories.
Instagram Stories have become a great way for businesses to make deeper connections with their followers and show off their brand’s personality. They offer you the chance to connect with your followers on a daily basis (and without cluttering up their feed). Make sure you’re not missing out on this great opportunity to connect with future customers.
Of The Easiest Ways To Increase Sales On Instagram Right Now (updated)
Instagram Stories continue to explode in popularity, and the feature has more than 500 million daily active users – that’sdouble what Snapchat has! So, it’s no surprise businesses are continuing to find new and creative ways they can sell using this feature.
Instagram Stories provide the perfect opportunity for businesses to engage with audiences on a more frequent and personal basis. Many brands use Instagram Stories to capture their products in action, promote special offers, or showcase new items.
In 2017, Instagram graced users who had 10, 000 followers or more with the ability to add links to Instagram Stories, which was great news for retail brands and publishers. This is a huge Instagram trend right now and can help you grow your email list, sell products, drive traffic, and more.
How To Sell Products On Instagram Without Website — Getsitecontrol
When adding a link to Instagram Stories, you’ll notice a small arrow and “See More” text appear at the bottom of your image. Since this small text may go unnoticed, you can add text directing users to “Swipe Up” (or something similar) for added visibility.
The Instagram algorithm now takes into account all the interactions you receive on your Instagram Stories as well, such as replies and shares. The more that a user interacts with your Instagram Stories, the more likely your posts will conquer the Instagram algorithm and show up in their feed.
A great Instagram hack to get around the algorithm is to take advantage of Instagram Stories engagement opportunities, including the polling feature or “Swipe Up” option (that is, if you have over 10, 000 followers ).
How To Set Up An Instagram Shop
We’ve also been seeing a lot of micro-influencers telling their followers to DM (direct message) them for a direct link to the product. This is a great way to drive people to your inbox, build relationships with your followers, and ultimately increase the chance of your posts showing up on their feeds.
These are all great tactics to drive your customers to check out your product and to make sure you stay relevant with your audience.
Shopify’s shopping feature integration is also a huge win for businesses on Instagram. According to Shopify and TechCrunch , “Instagram is already a ‘significant’ driver of Shopify merchant store traffic, so being able to convert said traffic right on the platform instead of round-tripping could result in a big boost of additional sales.”
Ways To Increase Sales With Instagram
Instagram’s shopping feature allows businesses to tag products that are available for sale and lets users purchase them directly within the app.
Shopify plugins like Shoppable Instagram Galleries makes it easier than ever for your business to make sales. The Instant Purchases feature lets visitors add items to a cart and buy the products directly from images on your feed. Businesses can create a custom gallery to showcase their products and add the gallery’s link to their Instagram bio.
Creating a shoppable Instagram feed with a link in bio tool, such as Shopify’s Linkpop, is a popular strategy for businesses looking to drive sales through Instagram.
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Here you can see the custom URL in @MeUndies ’ bio, where they can direct users through post captions and Instagram Stories:
Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images that you can link directly to a product page. This makes it easy to build a clickable, shoppable feed that links your audience straight to your content. You can also link to multiple websites and pages without changing the link in your bio:
When one of your followers clicks on the link in your bio, they’ll be taken to a mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. When your followers visit your Linkin.bio page, they can click on any of your Instagram posts to visit the product page that corresponds with the photo.
Detailed Steps For Selling On Instagram
Shoppers love a good sale or promotion. Instagram is the perfect place to promote a sale, new product launch, or discount code exclusively to your followers. You can either add your promo information in a caption or in Instagram Stories, encouraging users to click the link in your bio to take advantage of the offer.
If you’re running an Instagram-exclusive promotion, you also can create a teaser on your other social networks to drive traffic to your Instagram business profile. Promoting exclusive Instagram-only promotions (for example, a special discount code for your followers) among your other social networks will encourage audiences to follow your Instagram account to make sure they don’t miss out on future offers.
Instagram influencers continue to be popular given that collaborations and sponsorships have nearly replaced digital ads and are a huge part of social media marketing strategies today.
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Consumers today don’t trust traditional advertising – they trust people. Research from Nielsen shows that consumers trust
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