If you’re a mom entrepreneur with a product-based business, you’ve probably tried social media marketing to get your brand in front of your customers.
While Twitter, LinkedIn, and Facebook are great ways to connect with your current and potential customers, there are other ways to market your product, spread the word about your business, and find new customers.
You’ve probably heard about –or even shopped at – sites like Zulily.com, Amazon.com, DealPulp.com and Heartsy.me, but have you thought about selling your products there? Many of these sites have tens or hundreds of thousands of customers who are looking to discover and buy new products. So why not leverage their network and get your products in front of them?
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While you have to provide a discount on your products (in addition to the site’s usual fees of 30%-50% of your sales), the exposure you’ll get is HUGE! Some sites will sell your actual products while others will sell a gift certificate or voucher for any product on your site.
There are a lot of pros and cons of working with daily deal sites, but if your pricing is right (i.e., your retail price is at least 4 times your manufacturing costs), this can be a great way to bring in new customers and get your brand name out there.
Monthly subscription box sites like Bluum.com, BabbaBox, BirchBox, Blissmo Box and The Tasting Box are popping up all over the place. They are a great way to connect with potential customers and have them sample your products.
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These sites curate products on a monthly basis and their customers pay a monthly subscription fee to receive a box of surprise goodies. Some sites will pay for your products and some will ask for free samples, so it’s best to check about their policies.
They will also allow you to include marketing materials with your products, so if you decide to participate in these monthly gift boxes, be sure to include a coupon for your products so that your new customers can come back to your site and order more.
Ok, this is not a guaranteed return on your investment, but if you hit the jackpot and are lucky enough to have your products photographed on a celebrity, it can mean a new level of fame for your business. Obviously this works best if you have a product that a celebrity can wear or use in public, such as clothing, jewelry or baby accessories.
Of The Best Digital Products To Sell
When you send your products to celebrities, your packaging matters. Wrap up your products nicely and professionally, include a hand written note to the celebrity and include a self-addressed stamped envelope with a Thank You card to make it easy for the celebrity to respond.
It’s not guaranteed that you will get a Thank You note back or that your product will appear in a celebrity magazine, but if this does happen, your company’s credibility and sales will be positively affected.
You probably want to get your products in national women’s magazines like Self, Shape, Glamour and The O Magazine, but trade publications should also be a part of your PR strategy.
Make Your Products Look & Sell Better Online
Trade publications, although they do have a smaller circulation, are read by your retailers and other companies in the industry who are looking for trends.
Having your products published in one of these magazines can mean new wholesale accounts for your company and you’ll be viewed as an industry expert. In addition, these magazines are often distributed at trade shows, so you’ll reach an even larger market than just their subscribers.
There are a lot more trade magazines that you can search for on Google for your industry. Once you find the right ones, download their editorial calendars (often found in the Advertising section on their website) and see what stories they are working on. If your products would be a great fit, email the editor and pitch your products.
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This is something you should be doing as an ongoing part of your marketing strategy. While this doesn’t necessarily translate into sales right away, it can mean more Facebook fans, Twitter followers, email list subscribers and more links back to your site (which Google loves!).
When you do a giveaway or product review with a blogger, keep in mind that you’ll have to send at least one free product for review and one or more for the giveaway. Pick a blogger who has a good amount of traffic (I recommend at least 3, 000 monthly unique visitors – you can check this number with the blogger before you submit your products). Also, read through previous blog posts to make sure that you like the blogger’s voice and style and it fits in with your brand.
Once you get a positive review, you can share it with your customers, with your retailers, post it on your site and on your blog and Twitter and Facebook pages.
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Andreea Ayers is the founder of Launch Grow Joy where she helps entrepreneurs who are thinking about launching or have already launched a product.Start your free trial, then enjoy 3 months of for $1/month when you sign up for a monthly Basic or Starter plan.
One of the biggest challenges aspiring entrepreneurs face is finding profitable trending products that will sell, whether it’s a single product or a full product line that occupies a niche in a market.
Coming up with product ideas is admittedly a little tricky, and the importance of selling a product people want can leave even the most motivated people stuck in analysis paralysis. It often feels like everything you could possibly sell is already being sold—not to mention the reality that there will be plenty of competition in the most popular product categories.
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Fortunately, there are still golden opportunities out there, proof of this being that new products successfully launch all the time. To help you get started, we’ve put together a shortlist of practical ways to find products to sell in your online store and build a recognizable and memorable brand.
In less than 40-minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.
Solving a customer pain point will always be an effective way of developing a product people want. Abstract customer pain points, meanwhile, are usually about addressing poor or frustrating experiences with the current selection of available products.
Profitable Digital Products And Where To Sell Them
Take hiccups, for example. They are something virtually everyone has faced, which is what led to the founder of HiccAway to create a drinking straw that helps get rid of hiccups quickly.
According to HiccAway’s founder, “how to stop hiccups” is one of the most common medical searches on Google. One of the biggest reasons he decided to create a solution was it was so overlooked.
It’s worth paying close attention whenever you notice common frustrations with an existing line of products. Being keenly aware of the pain points and small annoyances you come across in your own life could be just what you need to come up with your next profitable product idea for your ecommerce brand.
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When consumers are passionate about a particular trade or hobby, they’re usually more inclined to invest money to get the exact product they want. This willingness to pay can be an important qualifier when evaluating the potential opportunity of any product, or line of products.
For example, golfers are well-known for investing hundreds or even thousands of dollars to lower their score by a few strokes. This is why knowing your target market is key. Commoditized and niche products can often be the best route to go when choosing products to sell online.
Additional benefits can include higher levels of engagement and loyalty with your brand, as enthusiastic customers are generally more involved in the industry and get more value out of the products they purchase. Let’s look at a few examples from online stores.
Profitable Product Ideas For Your Business
While there are inherent risks in choosing a niche based on your own interests, it certainly doesn’t have to be a recipe for disaster. Using your know-how to create and position a unique product can be extremely profitable.
Founder/market fit matters, because building an ecommerce store is a lot of hard work, and you’ll be better equipped to stay motivated and overcome the hurdles if you are deeply invested in what you are selling.
Eric Bandholz started Beardbrand as a blog discussing business and sales strategy. Slowly, his passion for beards crept into the blog. Over time, he turned his passion for the bearded lifestyle into a separate and successful ecommerce business selling beard grooming products.
Ways To Come Up With New Product Ideas
Moorea Seal is another example of someone who turned their passion into a successful online business. In 2010 Moorea, a full-time artist living in Seattle, became self-employed through various creative pursuits: blogging, running her own jewelry business, freelance illustration, and graphic design.
In late 2012, she retired early from design to spend more time on her passions and narrow her focus. In 2013, Moorea opened a store on .
The Moorea Seal shop is a curated selection of beautiful accessories that highlight handmade products from artists in the United States. Each
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