In a few days more and the merriest season of the year will be here. Yes, the countdown for Christmas has begun and we just can’t wait to see our social media profiles filled with uber-exciting & engaging Christmas campaigns.
Believe it or not, most brands have already spun their magic around social media Christmas campaigns all with one objective - to cheer up the target audience and bring out their festive spirit. For ages, big brands have been viewing this season as an opportunity to engage with people in an interactive conversation with their customers via social media platforms.
And in a fit of nostalgia (and awaiting this year’s campaigns), we here share with you the best Christmas social media campaign of all time that we're able to get the festive mood right on point.
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Ted Baker and POKE agency launched an interactive holiday social media campaign #TedsElfie, where users needed to find the missing elves by visiting @TedsElfie on Instagram and participating in the ‘choose your own adventure style game.
The Mentioned game placed tags on visuals that aided users in finding the missing elves and on their success, they were rewarded with prizes. Ted Baker created 32 unique Instagram accounts to motivate users to hunt for elves and win prizes. As a result, Ted Baker got a whopping 14.5k competition entries and 37k interactions throughout this period.
Christmas comes with chilly vibes and a snowy spirit. And what’s better than a cup of hot coffee? Understanding this feeling, Costa Coffee launched their Christmassy hot drinks in their stores in their famous cup characters. They launched a new menu and of course, generated fantastic social media marketing campaigns around it.
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They have changed their app’s interface, brought the Christmas colours, and much more to add that magical and warm feel to their entire vibe.
Air Canada’s #ACGiftofHome was a Christmas social media campaign of hope and bought tears to everyone living abroad. The motive behind the campaign was to give a socially driven holiday campaign to the customers, where Canadians who live in London gathered at a bar called Maple Leaf to get a taste of home.
The official campaign video showed two Air Canada pilots entering a pub and giving round-trip tickets to everyone present to visit Canada for the holiday season. Furthermore, they also encouraged the customers to post their own stories with the #ACGiftofHome hashtag.
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It was an immensely successful UGC marketing strategy that helped Air Canada in brand building, displaying social proof, increasing engagement, and accelerating revenue. Leveraging UGC through user-generated content platforms nowadays is the best solution to amazing and effective marketing campaigns.
Kate Spade's integrated Xmas social media campaign is as luxurious and outstanding as her products. Her New-York based brand released a video titled “Joy Ride” starring Zosia Mamet and Twitter sensation Anna Kendrick. The campaign was called #MissAdventure, and the video showed Anna Kendrick searching for her lost keys while showing the brand’s clothes and accessories.
Come in from the cold and watch the full #missadventure episode (and shop all the looks!) https://t.co/6uKmAIiAFu pic.twitter.com/UFDAFoeS1O— kate spade new york (@katespadeny) November 13, 2017
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The best part about this interactive video was that viewers could purchase any of the Kate Spade products featured in the video simply by clicking on them.
Big Bazaar is an Indian retail chain that came up with a Christmas hashtag campaign #BanoKisiKaSanta. It revolves around the gifting seasons. They always remind people to play Santa and gift something to their loved ones and underprivileged children as charity.
Nothing makes you happier than seeing those little eyes widen with joy. Share your love and gifts this season. #BanoKisikaSanta, buy a gift now: https://t.co/qANV5nLwti pic.twitter.com/tsZK3SUgwV— Big Bazaar (@BigBazaar) December 23, 2017 6. UPS #WishesDelivered
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UPS campaign Wishes Delivered was an initiative to make the dreams of customers into reality. Customers were asked to upload their holiday wishes along with the hashtag #wishesdelivered on social media and these same wishes were fulfilled. The wishes were granted to the customers by UPS. Moreover, every special wish uploaded using the #wishesdelivered hashtag raised money (starting from $1) for several non-profit organizations such as Boys & Girls Club of America, The Salvation Army, and Toys for Tots.
.@UPS Delivers Wishes And Gives Back This Holiday Season - #WishesDelivered : https://t.co/pViM0N8lu5 pic.twitter.com/cXj2ceq25t— UPS News (@UPS_News) December 24, 2018 In 2014, the Wishes Delivered campaign “Driver for a Day” story went viral on the social media platforms. The story highlighted a four-year-old Carson who captured everyone’s attention by becoming UPS’s youngest driver and he drove his tiny little UPS truck. Likewise, another four-year-old leukemia patient drove a tiny UPS truck. 7. Debenhams
The holiday season is very important for retail stores. This charming advertisement by Debenhams featured on the top 25 campaigns for Christmas. This ad features the cinderella love story in the digital landscape with smartphones!
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Emirates is famous for its luxury experience with its lounges, flights, and of course Christmas surprises. They share a Christmas message every year and convey that a Christmas vacation should be relaxed. So, when you fly with them you get treats and goodie bags.
Their campaign got a whopping 150K+ views on Facebook. They also promoted their campaigns across multiple social media platforms like Twitter and Instagram
We are taking Christmas to new heights with our ‘A-tree-80’. Happy Holidays! #FlyEmiratesFlyBetter #ChristmasWithEmirates pic.twitter.com/plBBvnWTlo— Emirates Airline (@emirates) December 22, 2019 9. Heineken
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Heineken once took one step forward with their holiday marketing campaign and displayed their Social Christmas tree. People could record their message or choose a Christmas card which was then displayed on the tree. They further took it to their social media marketing campaigns and ran it on Facebook as well.
This tree showcased a connection between online and offline social interaction, which got Heinekin the personal touch, greetings, and engagement they expected.
Britain’s one of the most anticipated Christmas campaigns, John Lewis’s #ManOnTheMoon was designed by Adam & Eve/DDB. It told a story of a man on the moon and a young girl who spots him through her telescope. Miraculously, it conveyed the message of love and kindness to the people and motivated them to find special gifts for their loved ones.
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This campaign was conducted in partnership with Age UK’ to raise awareness about the issue of loneliness amongst elderly folks and encourage people to support them. The brand supported the partnership with in-store and online activity and donated proceeds from the sale of select Christmas merchandise to the cause.
Absolutely love it! Dee did an amazing job and I couldn’t be happier ?? #angelsandairwaves #manonthemoon #avatattoo #angelsandairwavestattoo @AVABandOfficial @tomdelonge pic.twitter.com/xdF7KK9Can— Domo (@Domogibo) October 14, 2019 Another interesting phase of the same social media christmas campaigns was that it opened moon pop-ups in 11 stores, where shoppers were able to take photos with a lunar backdrop and learn about the moon as well as Age UK. 11. Kitkat
Here comes the best example of all. Their tagline in itself depicts Have a Break Have a KitKat. Which was taken quite seriously in their holiday marketing campaign. They encouraged people to take a break through a simple voice-over YouTube video campaign they ran.
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The video had a simple voice-over without any visuals asking people to get away from all the gatherings, small talks with relatives, expensive decorations, and not-so-pocket-friendly supermarket visits and take a genuine quiet break doing nothing but eating KitKat. Surely stole our hearts away!
Coco-Cola is well-known for its attractive as well as engaging best Christmas social media campaigns that never fail to touch everyone’s heart. In the year 2014, Coco-Cola dusted off an abstract Sundblom Santa Claus and inspired people to look beyond the gifts. This Christmas social media campaign encouraged the millennials to do little meaningful things for the people around them and make them happy.
They made a 60-second TV ad to highlight kindness and togetherness as important elements and these are two things that make an individual happy. The video shows Santa Claus enjoying a chilled Coca-Cola and how he observed people helping out each other and spreading happiness through small gestures.
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Coco-Cola also did limited edition packaging which featured Santa Claus. They also organized their traditional-style caravan tour, where everyone could click a picture with Santa Claus on the coke truck.
Mcdonald’s went for a more creative approach and came up with the hashtag campaign #NotSoSecretSanta. This well-planned and executed holiday marketing campaign began with offline hoardings across multiple cities. They took this to social media and asked its consumers to tag friends who needed that Christmas cheer.
People who posted using their hashtag won free goodies. Their giveaway spark the interest of a lot of Twitter users and made their Christmas campaign a success.
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So..I may or may not have went to McDonald's. I will say the bucket is cute but missing that lid. #McDonalds #halloweenbucket pic.twitter.com/3a8nqgRNyj— Mamini (@LadyMamini) October 18, 2022 14. Starbucks
This coffee chain always blows away our minds with its themed red cups, decorations, and holiday treats. Their social media handles are filled with excitement and Christmas vibe. They stood up for an environmental cause and came up with reusable cups for a holiday beverage. They created a
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