You’ll be able to pump out blog posts, newsletter content, free ebooks and more – without killing yourself in the process. You’ll be able to meet deadlines. You can price by the project, and make a great hourly rate.
Maybe it takes you two hours to complete a 500 word blog post – on a good day. Maybe you just can’t find time to get that ebook finished.
For you, it could be morning, noon or night. You probably have a gut sense already of your best hours. Now, real life might be getting in the way – perhaps you have to drop the kids off at school at 8.30am, or you’ve got a day job. But you can still use your best hours at the weekends, or look for ways to shift other obligations.
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So, you’ve got two golden hours set aside to write – 10am – 12 noon on Saturday. You sit down at the computer, ready to type.
Mistake is to leap into your piece without planning ahead. If you do that, you’re going to end up writing for a few paragraphs, then getting hopelessly stuck.
Outlining doesn’t need to be complex, especially if you’re writing something short (like a blog post). This post, for instance, started out as a title and seven subheadings. I spent less than five minutes on the outline – and it’s saved me a ton of head-scratching time.
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As you write, the outline continues to help, by keeping you motivated. You can see exactly how far you’ve come – and how far you’ve got left to go. It’s easy to keep on writing when you know you’ve only got three points left to cover.
Having said that, I think timers are brilliant. When I know I’ve only got 20 or 30 or 45 minutes, I stay focused. I write faster. I don’t succumb to the urge to check emails – they can wait till my writing time is up.
Timers help you to write for short bursts. At the moment, I’m trying out a system where I write for 20 – 25 minutes then take a break to exercise for five minutes. It’s been great for my energy levels, and I’ve been getting more writing done in less time.
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You can use your phone or an alarm clock as a timer, or use a site like Tick Tock Timer or e.ggtimer – whatever works for you.
Experiment with different timed bursts: try just five or ten minutes if you’re new to this, and gradually work up to more. While that timer is going, write. No excuses.
In fact, it’s often a good idea not to. Instead, jump in to the middle of your piece. Write the first subsection – or the third.
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That way, you’ll get moving much faster … and by the time you’ve finished the bulk of your piece, you’ll have a better sense of what needs to go in the introduction. Since you have an outline (see step #4), you won’t need to worry about getting off track or writing something that doesn’t fit in.
Hmm, I didn’t phrase that very well. And should that comma go there? Maybe I’d better split the sentence into two. Would “gigantic” be better than “huge”?
When you’re writing, you’re creating something. You’re putting words onto a formerly blank page, and you’re telling a story or explaining an idea or sharing your thoughts in a coherent form.
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Once you’ve created something, then you can start to be critical about it. You can look at whether your paragraphs are in the right order, and whether you need to add more transitions. You can tweak your subheadings to make them snappier. You can reword any clunky or confusing sentences.
I’m not going to suggest that you tie yourself in knots over this. It’s fine to hit the “delete” key occasionally, if you type something wrong. It’s okay to change your mind and restart a sentence if you need to.
Of the time, you’re making forward progress. And don’t stop half way through to edit paragraph one – that can wait until the end.
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If you follow all the steps here, you could double or even triple your current writing speed. So give them a try – and let us know how you get on!
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Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.Copywriting refers to creating content in the form of text, also known as ‘copy, ’ that persuades readers to take a specific action. Copy can be long, like blog posts and articles, or short, like a slogan or tagline for an advertisement.
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“Copywriting originally referred to writing for advertisements (paid content). Today, it is often used interchangeably with content writing (unpaid content). So, for the purpose of this article, we will use copywriting to encompass both forms of writing.”
Copywriting is useful in making persuasive marketing content that can engage your readers. It is crucial to running a business as it tells your potential customers what your business is about and why they should buy from you.
When done well, good copy can lead to positive results, including increased web traffic, product sales, and email sign-ups. However, there is an art to copywriting that may be hard to grasp at first — which is why this article will go in-depth into
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