Getting ahead on Instagram can be tough, especially if you have tons of competition and you can’t seem to hit your target engagement metrics in the platform.
Luckily there are! In this article, we’ll show you how to increase Instagram followers with a few of our secret tips and tricks.

Competition in Instagram is tough, and it’s one of the reasons why some brands want to take shortcuts in growing their followers.
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In the same way that buying fake Facebook followers isn’t worth it, getting fake Instagram followers for your account can also result in:
You can grow your Instagram followers without having to follow everyone. After all, Instagram lets you follow up to 7, 500 accounts only.
It’s even easier when you use Instagram Feed Pro to display custom Instagram feeds on your WordPress site. As the #1 highest rated Instagram feed plugin for WordPress, it lets you easily add stunning Instagram feeds to your website. No coding needed!
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Ready to start getting more real Instagram followers — without buying fake followers or following every account you see? You can click any of the Instagram marketing tips below to skip ahead.
Your Instagram bio is the most important real estate of your account. It’s from there that users get to know more about your brand, your website and your overall online presence.
Because there are so many people all vying for attention on Instagram, you need to stand out to get noticed. A clear visual content style sets you apart from the competition and makes it easier for people to recognize your brand.
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For example, Rosie Clayton does an excellent job with her Instagram theme of bright, color pops. And with over 100, 000 followers, her style choice certainly paid off.
Optimizing your Instagram gallery doesn’t stop at deciding on a theme or color palette you’ll be using for your Instagram profile. Since Instagram is a media-heavy social media platform, it’s crucial you pay particular attention to media quality as well.
Great quality content can draw in tons of traffic, engagement, and followers. But blurry photos or videos that look thrown-together can drive people away from your profile.
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You don’t need expensive equipment to take great photos for Instagram. Your smartphone camera will do the trick if you’re careful with lighting, props, and filters, like this shot below.
You need to think like an online marketer whenever you curate your feed. Here’s a helpful guide on Instagram marketing tips guaranteed to boost your business to help you get started.
Considering that 9 out of 10 users watch Instagram videos daily, it’s clear that this type of content can actively reach more audience in the platform.
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Check out this post for the ultimate guide on how you can get more views on your reels. It includes tried-and-tested tips that experts like Starbucks, Neil Patel and Cinnabon use to increase their viewers.
Even better, you can extend further the reach of your account when you show Instagram reels on your website — which brings us to our next tip below.
If every site visitor can see your Instagram content embedded in your WordPress site, you have a higher chance of converting them into followers versus not showing your Instagram feeds at all.
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With the help of Instagram Feed Pro plugin, you can easily add your Instagram feed on your website with just a few clicks.
It’s the best Instagram feed plugin to help you make, customize and show engaging Instagram feeds on your site — even if you’re not tech-savvy. It’s trusted by over 1 million users with a high rating of 4.9/5 stars, after all.
Your site visitors have already shown an interest in your brand by visiting your website. The next step? Gently nudge them to follow you by displaying your Instagram posts anywhere on WordPress.
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Of your site by adding it to your footer area. Check out the steps here on how to add Instagram footer widget to WordPress.

And if you add a range of topical and popular hashtags to each post, there’s a high chance you’ll get more engagement and followers for your account.
For example, you can combine topical hashtags like #makeup and #ootd with a few popular choices such as #Instagood, and #photooftheday to encourage more people to click through and follow your brand.
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That way, site visitors get to see fresh, relevant content, and you develop the reputation of being an influencer on those topics. And as you may already know, influencers and brand ambassadors can have massive sway over their followers’ purchase decisions.
When you use Instagram Feed Pro, adding a tailored hashtag feed to your website to boost your following is quick and easy. Just select the Publish Hashtag feed and customize your feed to your liking in just a few minutes.
Even though we’ve talked about the power of images on Instagram so far, it doesn’t mean you should ignore the words you use.
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Your Instagram post captions are a great place to engage with your audience and use persuasive language to encourage them to follow you.
Use captions as a way to tell a story about your photo or video. That way, you can tap into readers’ emotions and build an emotional connection with them, which makes it easier for them to like and trust you.
Chances are, if they enjoy what they read, as well as what they see, they’ll come back for more and follow you.
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Another way to optimize your captions is by adding calls to action (CTA) either in the captions of your posts or in the images or videos you upload.
CTAs tell people what action you want them to take next, so if you want them to follow your profile, it’s worth giving them a nudge in the right direction. If you don’t ask, you won’t find out, right?

In this example, the CTA is to help the author come up with a title for their new book, which shows how a clear CTA can spur people into action.
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It doesn’t matter if you want to get 100 Instagram followers or 1, 000 — the idea behind this Instagram marketing tip is the same.
Chances are you’ve got a bunch of posts you’re tagged in from other Instagram users. Even better, you can go the extra mile and display tagged feeds on your WordPress site so you can use the power of social proof to get more Instagram followers.
Using Instagram Feed Pro, you can easily choose the Tagged Posts feed so your site’s Instagram feed will show only the photos you’re tagged in.
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An excellent way to build that trust is to display product reviews on your website. Product reviews offer real-life testimony for your products.
With Instagram Feed Pro, you can highlight specific product review posts and photos with our smart Visual Moderation system, which is guaranteed to improve trust.
From here, simply click individual posts to hide them from your feed. That way, you can display only the product review posts you’d like to include. No coding needed.
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Then you need to take advantage of all the communication channels your business has. After all, the more platforms you use for Instagram promotion, the more people you can reach and potentially convert into followers.
You can tag them on your account, and they’ll tag you on theirs. As a result, your followers can check them out and their followers become your Instagram fans as well.
This makes it easier for your website visitors to find your business on Instagram, especially if you use Instagram Feed Pro to quickly display your Instagram on your site.

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You can use OptinMonster, the world’s best lead generation and conversion optimization tool, to create an Instagram popup and add it to your site.
Even better, OptinMonster has a built-in “Social” template you can tweak to help grow your social media followers — without starting from scratch.
If you’re like most business owners, chances are you have at least one other account on the top social media marketing platforms like Facebook, YouTube, and Twitter.
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After all, your online presence needs to be active on more than one platform so you can optimize your social media marketing efforts. This means cross-posting content from one social media platform to another.
After you’ve edited your photo on Instagram, it’s now ready for publishing. Before publishing a post on Instagram, though, make sure to:
As a result, your followers on other social media platforms can see that you have an existing Instagram account, so they can check out your profile and follow you.
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If you have accounts onallmajor social media platforms, you can display all your social media feeds in a single wall using Social Wall Pro. It’s the best social media feed aggregator for WordPress.
With the help of Social Wall Pro, you canintegrate your social media into your websitein just a few minutes, even if you’re not tech-savvy.
Ready to get more social media followers? Here’s a step-by-step guide on how to display social media feeds to your WordPress site.
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Giveaways and contests attract tons of traffic to your site, as well as helping to skyrocket your social media follower growth in Instagram.

RafflePress has ready-made Instagram contest templates that automatically populate your contests with powerful entry methods. These help you
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