In a time when major brands have built entire social media teams and when a single tweet sparks national debates – it’s clear that social media is a powerful tool.
When managed well, it can attract new customers and strengthen your relationship with old customers. But it’s not just a matter of posting how many ads there are for your product. It’s about creating posts that create awareness, humanize your brand, and engage your followers and the public at large.
According to Social Media Examiner, more than half of marketers who have used social media for at least two years say it has helped them improve sales. Here’s how to optimize your efforts:
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Not a lot of time, but some. As Examiner reports, 66 percent of marketers realize lead-generation benefits when spending just six hours a week. However you work during those hours, make sure to post frequently and consistently.
Your audience doesn’t have to be the same on LinkedIn as it is on Facebook. Know who is viewing what and distribute your posts accordingly.
If you run a birthday cake business, you’ll want to share with professional party planners, but later on with parents. Also, some formats are better suited to certain outlets than others—for example, create a webinar for YouTube; Tweet about it on Twitter; And share a cool infographic from the webinar on Facebook.
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As noted in a UFSocial article, visual content is 40 times more likely to be shared on social media than other types of
Share inspiration boards that help make your new product happen. Take behind-the-scenes images from a photo shoot for your latest ad campaign. Show pictures of the seller’s visit (for example, images of the farm that supplies your product’s ingredients).
Include a playful Q&A with the team lead, mixing both business and personal, from what she likes most about the product to what kind of snacks fueled the team while they spent long days working on it. Or if your team participates in a volunteer event, tell followers about it and include a shot of you all in action. People have built relationships, so help them put a face—or faces—to your name.
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It’s also about what you believe and who you associate with. Let followers know you’re not living in a vacuum: so post on topics that align with your brand’s mission. For example, if you’re a sports-apparel brand, you might post a newspaper story about the winner of the New York Marathon and send a congratulatory note. If you consult on children’s education, you can post an article about a new children’s book you’re excited about.
For the reasons mentioned above, you may retweet or share posts from other brands or people you trust. Going back to the previous sports apparel brand example, you might share a smart tweet from an athlete you admire or a university post. New discoveries in exercise science.
Call for new product suggestions. Ask them to share an image that shows their favorite interaction with your brand. The more you engage and they engage back, the stronger the bond you form.
Few Essential Tips That Will Help You Ace Your Social Media Game
If you have a party-supply site, have something to say about the holidays that people can visit you (New Year’s Eve, St.Patrick’s Day).
If you’re a dietitian, you might want to give a series of tips once a week during February (Heart Health Month). By being timely, you are more apt to convert followers into customers.
Acknowledge comments directed at you or your brand, whether they’re positive or negative. Did someone post a photo of you winning a race wearing tank tops you made? Respond with heartfelt congratulations. Does someone tweet at you with a complaint? Tweet back and get it right so you show customers and all your followers that you care.
The Ultimate Guide To Running A Social Media Campaign
According to the Medalia Institute, when hotels responded to more than 50 percent of their social media reviews, their year-over-year occupancy rate increased by 6.4 percentage points over a 12-month period—double the rate of hotels that ignored social media reviews.
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Introduction 6 Effective Digital Marketing Strategies For Your Business A real businessman knows that marketing your goods and services is just as crucial to you6 Tips to Ace the Social Media Game For Your Brand If you're not successfully using social media in your business, it's time you jumped on the bandwagon to utilize some of these effective strategies for your next campaign
Are you aware that over 80 per cent of businesses today have dedicated personnel that are tasked with managing the company's social media footprint? What makes this figure more interesting is that just a decade ago less than 20 per cent of businesses in the US alone had an active social media presence. Clearly, it is easy to see why the impact of social media cannot be taken for granted.
If you're not successfully using social media in your business, it's time you jumped on the bandwagon to utilize some of these effective strategies for your next social media campaign.
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It goes without saying that it is important to conduct thorough and comprehensive research of the demographic composition of your target audience. In turn, you will also have to figure out the best social media avenue to get their attention. Attention often translates to sales, as you develop an engaged and interested audience. If your target audience, for instance, is mostly comprised of young adults and teens, then a trendy platform such as Snapchat or Instagram will yield better results than LinkedIn or Facebook. Still on this, you can catch your audience's attention with an array of creative contests, exclusive offers, discounts, unique branding and visually enticing landing pages.
After selecting the ideal platform for your social media campaign, the next step should revolve around familiarizing yourself with the rules of the platform on which you plan to run your marketing campaign. This will help you avoid dicey minefields such as the entire termination of your business online presence on the platform after inadvertently violating their rules of engagement. It can be difficult to persuade a social network to reinstate your profile and can result in having to restart your presence on the social platform from scratch.
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While running paid social media marketing campaigns can be relatively costly for a small business, it is important to make sure you avoid neglecting the other important aspects of promoting your online presence such as social SEO. As you probably know, each social network today has its own underlying search engine, on which its users rely while searching for interesting or trending topics. Before going all in for your next social media campaign, ensure you can come up with a list of common keywords that your business can rank for easily and organically. These keywords can then be converted into hashtags when coming up with the subsequent campaign posts.
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Part of a successful social media campaign involves directing traffic to a specific page on your website where prospective customers can be compelled to take a particular set of actions. This could be something as simple as leaving their contact details or purchasing a trial version of the product/service that you are offering. Avoid making the mistake of directing your visitors to something as vague and general as the homepage — this one can be quite confusing. The ideal landing page ought to be as simple and discernible as possible to reduce your bounce rate.
Influencers are thought to be the pathway to new prospects and potential sales in the goldmine that is social media. An influencer, in this perspective, is an authoritative, trusted and influential voice on a given subject that is closely related to your business. They often boast a large, loyal and consistent following that could easily transform your business prospects. So, before embarking on the launch of your next social media marketing campaign, scour for relevant influencers far and wide to give your venture the kind of visibility that it deserves. Start by simply asking some members of your target audience about the person they are most excited to see posts from. It is important to not only consider the influencer's follower count but also the engagement they receive on their posts.
Remember that the unwavering support from just a single influencer can help you get the attention of tens of thousands of new customers. Some influencers can go even a mile further and put together a good pitch to rein
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