So, if you’re ready to hit the ground running with LinkedIn live or simply want to prepare your brand for takeoff, you’ve come to the right place.
In this ultimate guide to LinkedIn live, we’ll cover everything you want to ask, including the best practices and some content ideas to get you started.
LinkedIn live is an exclusive tool to stream live video content to your audience and it is the platform’s one of the leading Marketing Solutions.
How To Use Linkedin To Amplify Your Live Event Experience
Since launching the native video feature in 2017, LinkedIn video has taken off and according to the platform, it’s one of their fastest-growing content types.
One important thing to note about going live on LinkedIn is that selling or promoting an offer during a stream is prohibited.
There are also a couple of best practices that we’ll cover below that you should also keep in mind before going live.
How To Go Live On Linkedin [3 Steps Approval]
To maintain a safe and trusted environment on LinkedIn, they grant permission to members or pages based on a set of criteria.
Though this criterion isn’t too strict, you still need to fill in a form to see if you qualify for going live on LinkedIn.
To maintain a safe environment, LinkedIn takes it a step further and makes you fill in a custom form to gain the feature to go live.
How To Use Linkedin Live To Generate Qualified Leads
At this point, you can directly go live, but you’ll want to double-check your streaming settings first to make sure your audience gets the smoothest, best-quality experience.
You’ll want an eye-catching title (e.g., focusing on the benefit) and a more practical description (what they’ll get out of the stream).
Do keep in mind your audience will get a notification when you go live. And they’ll also find your video on the “recent activity” section of your page.
How To Broadcast To Linkedin Events — Lights, Camera, Live®
So, consider asking a colleague to log into LinkedIn and help you monitor your stream for you (or go live with you!)
Because, ideally, once you go live, you should be well prepared in knowing what you’re going to cover and the kind of content you’ll be creating.
LinkedIn live empowers businesses and content creators to humanize their brand and experiment with long-form content, such as event streaming, live Q&A, talk shows, interviews, live podcasts, and more.
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Through live, human interaction, and engagement, your followers will be more likely to remember you and look at you as an authority figure in your niche.
LinkedIn live can be used to host different types of streams. And this can be a great way to get creative with what you’re streaming and get to know your audience.
Invite employees, followers, and other connections to tune in, create hype posts with hashtags, tag any speakers involved, and promote when you’re going live on your other channels.
Neues Linkedin Live Dashboard Jens.marketing
This is a great way to break down your content into bite-sized chunks and create new promotional pieces without too much effort.
You can take this to the next level and host a webinar around your niche topic, invite other LinkedIn influencers, and deliver the kind of content you know your audience wants to learn more about.
This is something we can say from experience as our latest LinkedIn event got over 1, 000+ attendees, using proven, step-by-step strategies we keep re-using for every webinar we host.
Linkedin Predictions 2022 — Linkedinformed Podcast
Now that you know how to successfully go live on LinkedIn and what to talk about, let’s go over some of the most frequently asked questions to sump up:
It’s important to note not everyone can access LinkedIn live. Here are the criteria you should satisfy before you can access the live:
No, you don’t have to pay for LinkedIn live. However, you can’t go live natively from LinkedIn and you’ll have to use a third-party streaming tool. Some of which are free or have a free trial you can take advantage of.
Linkedin Learning: Creating An Event On Linkedin
To watch someone’s live stream replay on LinkedIn, you can go to their profile’s recent activity and filter for “posts”. Sometimes, you will receive a notification in your notifications tab that someone from your connections was live a few days ago. Alternatively, you can also find live stream notifications scrolling through your feed.
Once you’ve filled in the form to become a LinkedIn live broadcast, it can take up to a week to receive an update from LinkedIn. If you haven’t heard back, likely, you don’t qualify yet. In that case, you’ll want to go through their criteria again and continue strengthening your brand.
From the admin view of your LinkedIn Page, click the “Admin tools” menu and find the “Create an event” form. There, change the Organizer to the Page you’re hosting an Event from and fill out the rest of the form there.
Live Streaming To Linkedin
You need at least 150 followers or connections to be eligible for LinkedIn live evaluation to go live on LinkedIn. Suppose you satisfy those criteria and consistently create original content without violating community policies. In that case, you can fill in the LinkedIn Live Broadcaster request form and receive a response within a week.
With tools like , you can let your connections and other influencers in your niche know that you’re planning to go live on autopilot. You can automate your messages, connection requests, follow-ups and more, while you focus on creating content and preparing for your live event.
Learn how and get started with a live demo or a free, 7-day trial now, and learn why is the go-to LinkedIn lead generation tool.
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