In this article, learn how to find the exact Reels audio you’re looking for (even when you only remember a handful of lyrics).
Trending audio is a powerful way to boost the visibility of your Reels in the Instagram algorithm. Not only does the inclusion of audio help to make your Reels more dynamic and engaging, but it makes it easier for new users to discover your brand on Instagram.
Here’s how you can use Instagram’s search functionality to make sure you’re using sounds that’ll boost your views and maximize your exposure.
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When creating a Reel, you have access to an entire music library. When the feature launched, it didn’t have much functionality, but it’s evolved into one of the best ways to find sounds for Reels.
The library is synced with your Instagram algorithm to curate a list of trending songs you’d like, lets you browse popular songs by genre, and has a featured tab for trending sounds.
Tip: If you have an Instagram business account, you’ll have limited access to music in the Reels library due to copyright restrictions.
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The audio is reaching its peak by the time the Trend Report comes out. You’ll miss the wave as the sound becomes popular.
Psst.. want access to even more trending pieces of audio? Check out Plann’s weekly wrap-up of the top trending sounds from the week .
If you can’t relate the trend to something in your industry or your brand personality, it will feel left-field for your audience.
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You want to create a Reel to showcase your new cake message service. If it’s on brand for your brand to have a spicy, humorous voice, using Doja Cat’s song “Get Into It” is a good choice.
On the other hand, if your brand is more sophisticated, it might not work as well. So keep your brand’s personality and target audience in mind when selecting which sounds or trends to jump on.
For example, if an audio has 500, 000 Reels, it’s a crowd. There’s a high chance users are sick of hearing the sound, which will reduce the likelihood of someone watching, liking, commenting, and sharing your Reel.
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• There’s some traction on the sound e.g. 10k reels and you can see an upwards arrow on the audio on Instagram (indicating its growing in popularity).
As an early adopter, you’ll see more engagement on your Reels and increase your chances of growing your following and boosting your view count.
Ready to take the hassle out of discovering trending audios? Sign up for a 7-day trial of Plann Pro today , and let us do the research for you.
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Lauren Melnick is a freelance digital marketing writer. She is obsessed with cats, Henry Cavill from The Witcher and avo on toast.
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In the summer of 2018, Instagram added the ability to add music to Instagram Stories in two ways: using the music sticker (which is applied after a photo or video is taken) or by playing the music as you record a video or take a photo by selecting it from the list of options above the record button.
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No matter which method you use, you can search a vast selection of music by artist, music genres, or even mood. The awesome search options make it easy to find your favorite tunes for any situation.
The new music feature is a fun way to surprise your followers and highlight your brand’s personality. More than 500 million people use Instagram Stories every day, which means it can be challenging to stand out with your Instagram marketing strategy. The music feature lets you add a little flair to your stories and share your amazing taste in music with all your followers.
Ready to add music to your Instagram stories? Here is everything you need to know, including how to add music to photos or videos, answers to frequently asked questions, best practices, and a quick video that walks you through the process. (Don’t worry, it is easy!)
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As mentioned above, there are two ways to add music to your story: the “sticker” feature and the “music” feature that shows up when you take a photo or record a video.
The search features are the same for both; the main difference is the “sticker” lets you add music to a video or photo you have already taken and allows you to add lyrics as well.
Let’s cover the steps to use both features, and then we will dig into the types of music and a few other FAQs.
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The sticker feature is the simplest method, in my opinion, and it also lets you add music after you have taken a photo or video, which is nice. Here is how to do it.
Keep in mind, the music sticker on Instagram was rolled out in waves, so it may not be available to all users worldwide quite yet.
Adding music to a live recording or photo on Instagram can be done by scrolling through the options from the live posting screen. Here is how to add, search, and select music on Instagram Stories while you record:
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That’s it! You can’t add lyrics using this method, but Instagram does add the name of the song and the single or album cover and the artist’s name to you your post.
There is a huge selection of music to choose from, including popular songs by your favorite artists. You can search for songs by artist name, popular music, the genre of music, or even “mood” if you aren’t quite sure what song fits your mood! Mood options include fun, upbeat, dreamy, romantic, bold, mellow, inspirational, and suspenseful.
So, whether you want to add “Baby Shark” or a SlipKnot song, Instagram’s got you covered. The music selection may vary by country but overall seems to have an extensive selection of artists and songs to choose from.
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The lyrics feature allows you to post the lyrics of the song you selected from the music sticker over your image or video. The coolest part is the lyrics scroll by as the song plays, much like a karaoke machine! There are four different options to choose from with different font sizes and lengths of lyrics.
To add lyrics, select the music sticker as outlined above, then scroll through the options located in the bottom center of your screen. Scroll through the options, then select the one that speaks to you!
The music feature seems to only be available in a few regions, including the US, UK, France, Sweden, Germany, and Australia. If you live outside of these areas, you may see a notification stating, “Instagram music isn’t available in your region.”
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To get around this, can play a song on your phone on iTunes or Spotify as you record, though it won’t have quite the same quality and you won’t have access to the lyrics feature.
Now that you know how to add music to your Instagram Story, let’s cover a few ways to get creative with the music feature!
Adding music on Instagram Stories can help it stand out, but it can also add a bit of flair to an otherwise bland story! Here are a few tips for when and how to include music.
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Did you just land a new client? Finishing up a huge project? Or, are you a little bummed after finishing your favorite television show? (Looking at you, GoT…) Search music by Mood and add a soundtrack to your post that highlights your mood.
Before you post your brand-spanking-new product to your story or run an ad or promotion, select a song that highlights your excitement! Skip the lyrics so the focus stays on your product instead of the scrolling words. Also, be sure to move the sticker so it doesn’t overlap your product.
Music preferences help create a sense of community, so try using stories to share your current favorite song. You can ask your audience what their current favorite song is, or if they like a new single by your favorite artist to drive engagement!
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Remember, Instagram Stories tend to be pretty casual, so you don’t need to stay focused on your products or services all the time. Let your audience get to know you and start a conversation.
Did you just land a huge promotion or launch a new product, or maybe you’ve got a sponsored post? You could choose a line from Beyonce’s Run the World to highlight how powerful you feel. Or, if you just suffered a setback, you could add Gym Class Heroes The Fighter to highlight your commitment to fighting back.
Reposting popular content is an effective way to get the most out of your content. Add a soundtrack to a video you have already recorded and posted
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