Marketing and business discovery have come a long way in the last handful of years. Once upon a time it was possible to make a living as a business owner using nothing but word of mouth and being one of the few service providers in an area.
However, that’s not the case anymore, and now with phone books becoming a thing of the past and personal websites even becoming unused, businesses nowadays are dedicating considerable resources to reach the markets they need to grow and thrive. So, as a result, today we will be outlining eight essential tips that your field service team can use to increase your social media presence.
Instagram’s “Stories” platform is your best friend for engaging field service customers. The most important feature of Stories is that it automatically notifies your followers when you post a recorded story or go live with a new one; allowing you to create fantastic opportunities to engage homeowners.
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Creating consistent, high-quality Instagram content isn’t as easy as we may want it to be. Because of this, sourcing content from your followers or using them for content opportunities is a great strategy for engagement. Sharing posts and creating contests for your field service customers allows you to create growth opportunities as a contractor or home service provider.
Blogging and SEO-oriented content are cornerstones of digital marketing; but blog content often isn’t used to its full potential, and that is where Facebook comes in. Use Facebook to generate leads and direct users to your home service technician blog. This can lead to your followers also sharing your content in turn, and generating more leads and traffic to your field service company.
Your Facebook page should serve as the digital storefront for your business. Use this opportunity to treat your Facebook page as a first impression, and as a hub for all other marketing and content you produce. Connect your blog, Twitter, Instagram, Snapchat, and all other resources to your Facebook page and lead your followers to increase your traffic across all platforms.
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Twitter promotes tweets by the amount of traffic and interaction they see in certain spans of time, and as a result of this it is vitally important that your tweets are both engaging and seen as much as possible within their local lifespan. Post your Tweets at high-traffic times during weekends to reach as many homeowners and potential customers as possible with your field service technician and contractor services.
In addition to the website link you get in your profile, you should sneak in a second link in your bio to help you get more traffic or leads. Your website link can go to your homepage, but in your bio, you can promote a link to scheduling page so leads can easily book an appointment to get an estimate. A link to your customer testimonials page would be another good option as leads want to know this information.
Pinterest operates by what is commonly referred to as the “Five Pin Rule, ” which basically means that the first five pins you post a day will be the ones that receive the most promotion. So, essentially, if you’re going to post twenty pins in a day, it is important to make sure that the ones you want seen the most should be the first five you actually post.
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Pinterest is more so a search engine than a social media site. Therefore, you’ll want to make sure you’re using your keywords in your bio and profile name. This will improve your overall Pinterest SEO score.
In the end, how you go about creating your social media presence is entirely up to you; and being unique and memorable is your greatest asset in the digital world. Whatever you choose, just remember that it is important to cast your net wide, but also know where you need to focus your efforts. Expanding into new markets is never easy, but with the right social media management you can reach new customer bases and expand your business like never before.
MHelpDesk customers save up to 10 hours of computer time every month, so they can focus on efforts to grow their business. Schedule your free demo now!Social Media marketing is one of the most effective ways to attract new customers and engage with existing ones. Here is a list of 12 tips and tricks to help take your business to the next level using social media marketing!
Tips To Help Grow Your Business Using Social Media
One of the biggest advantages that digital marketing has over traditional marketing is the cost. Your advertising costs will vary based on the size of your business, your budget and content strategy. Fortunately, social media has played a significant role in leveling the playing field between small and big businesses. Small businesses can now achieve the same reach with their target audience and engage with them without having to compete with the marketing budget of bigger businesses. It costs 0 dollars to start a social media account for your business! Since the cost of starting a social media account is free, your advertising budget is primarily used on ad spend. This is most commonly done through cost-per-click or CPC advertising, which is a pay-per-click advertising method that determines how much you will pay for each individual click on your ad. The great thing about CPC advertising is that you are only charged when someone actually clicks on your ad. So, you can still benefit from getting hundreds or even thousands of impressions, even if your ad doesn’t get a lot of clicks. This also protects you from having to pay a large price for an ad that doesn’t end up performing well. You can find out more about cpc advertising here .
The world of marketing and advertising is constantly evolving and changing. What worked 10 years ago isn’t going to be effective in today’s society. Even what worked 2 years ago isn’t going to be as effective anymore either. Traditional forms of marketing such as print ads, billboards or television advertisements aren’t as effective as they used to be. And while they have their place, there are 3.8 billion people worldwide currently using social media! And they are all on at least one social media platform, with the average person actually having 8 social media accounts . That is something your business should be looking to take advantage of. One of the biggest advantages that digital marketing has over traditional marketing is the cost. The cost of social media marketing is significantly less expensive. Your advertising costs will vary based on your business size, budget and strategy. If you have a limited budget for your social media marketing it is important to invest that money where it is going to have the biggest benefit. This is determined by paying attention to your insights and defining your target audience. Unlike traditional marketing, social media marketing can provide data driven insights and ultimately shows you how well your marketing methods are working. Using your customer insights allows you to know what your audience wants to see, when they want to see it and how they want to see it . Taking advantage of these insights allows you to achieve the optimal results with less money.
Tips on generating site traffic using blog posts to help with SEO based content from K Socialized Media - get the most out of your website and social media marketing!
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Pinterest is more so a search engine than a social media site. Therefore, you’ll want to make sure you’re using your keywords in your bio and profile name. This will improve your overall Pinterest SEO score.
In the end, how you go about creating your social media presence is entirely up to you; and being unique and memorable is your greatest asset in the digital world. Whatever you choose, just remember that it is important to cast your net wide, but also know where you need to focus your efforts. Expanding into new markets is never easy, but with the right social media management you can reach new customer bases and expand your business like never before.
MHelpDesk customers save up to 10 hours of computer time every month, so they can focus on efforts to grow their business. Schedule your free demo now!Social Media marketing is one of the most effective ways to attract new customers and engage with existing ones. Here is a list of 12 tips and tricks to help take your business to the next level using social media marketing!
Tips To Help Grow Your Business Using Social Media
One of the biggest advantages that digital marketing has over traditional marketing is the cost. Your advertising costs will vary based on the size of your business, your budget and content strategy. Fortunately, social media has played a significant role in leveling the playing field between small and big businesses. Small businesses can now achieve the same reach with their target audience and engage with them without having to compete with the marketing budget of bigger businesses. It costs 0 dollars to start a social media account for your business! Since the cost of starting a social media account is free, your advertising budget is primarily used on ad spend. This is most commonly done through cost-per-click or CPC advertising, which is a pay-per-click advertising method that determines how much you will pay for each individual click on your ad. The great thing about CPC advertising is that you are only charged when someone actually clicks on your ad. So, you can still benefit from getting hundreds or even thousands of impressions, even if your ad doesn’t get a lot of clicks. This also protects you from having to pay a large price for an ad that doesn’t end up performing well. You can find out more about cpc advertising here .
The world of marketing and advertising is constantly evolving and changing. What worked 10 years ago isn’t going to be effective in today’s society. Even what worked 2 years ago isn’t going to be as effective anymore either. Traditional forms of marketing such as print ads, billboards or television advertisements aren’t as effective as they used to be. And while they have their place, there are 3.8 billion people worldwide currently using social media! And they are all on at least one social media platform, with the average person actually having 8 social media accounts . That is something your business should be looking to take advantage of. One of the biggest advantages that digital marketing has over traditional marketing is the cost. The cost of social media marketing is significantly less expensive. Your advertising costs will vary based on your business size, budget and strategy. If you have a limited budget for your social media marketing it is important to invest that money where it is going to have the biggest benefit. This is determined by paying attention to your insights and defining your target audience. Unlike traditional marketing, social media marketing can provide data driven insights and ultimately shows you how well your marketing methods are working. Using your customer insights allows you to know what your audience wants to see, when they want to see it and how they want to see it . Taking advantage of these insights allows you to achieve the optimal results with less money.
Tips on generating site traffic using blog posts to help with SEO based content from K Socialized Media - get the most out of your website and social media marketing!
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