Clickbait is a text or a thumbnail link that is designed to attract atttion and to tice users to follow that link and read, view, or list to the linked piece of online contt, being typically deceptive, ssationalized, or otherwise misleading.
A teaser aims to exploit the curiosity gap, providing just ough information to make readers of news websites curious, but not ough to satisfy their curiosity without clicking through to the linked contt. Clickbait headlines oft add an elemt of dishonesty, using ticemts that do not accurately reflect the contt being delivered.
The -bait suffix makes an analogy with fishing, where a hook is disguised by an ticemt (bait), presting the impression to the fish that it is a desirable thing to swallow.
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Before the Internet, a marketing practice known as bait-and-switch used similar dishonest methods to hook customers. In extreme degree, like bait-and-switch, clickbait is a form of fraud. (Click fraud, however, is a separate form of online misreprestation which uses a more extreme disconnect betwe what is being prested in the frontside of the link versus what is on the click-through side of the link, also compassing malicious code.) The term clickbait does not compass all cases where the user arrives at a destination that is not anticipated from the link that is clicked.
A defining characteristic of clickbait is misreprestation in the ticemt prested to the user to manipulate them to click onto a link. While there is no universally agreed-upon definition of clickbait, Merriam-Webster defines clickbait as something designed to make readers want to click on a hyperlink, especially wh the link leads to contt of dubious value or interest.
Dictionary.com states that clickbait is a ssationalized headline or piece of text on the Internet designed to tice people to follow a link to an article on another web page.
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BuzzFeed editor B Smith states that his publication avoids using clickbait, using a strict definition of clickbait as a headline that is dishonest about the contt of the article. Smith notes that Buzzfeed headlines such as A 5-Year-Old Girl Raised ough Money To Take Her Father Who Has Terminal Cancer To Disney World deliver exactly what the headline promises. The fact that the headline is writt to be eye-catching is irrelevant in Smith's view since the headline accurately describes the article.
Facebook, while trying to reduce the amount of clickbait shown to users, defined the term as a headline that courages users to click, but does not tell them what they will see. However, this definition excludes a lot of contt that is gerally regarded as clickbait.
The articles associated with such headlines oft are unoriginal, and either merely restate the headline, or copies contt from a more guine news source.
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The term clickbait is sometimes used for any article that is unflattering to a person. In such cases, the article is not actually clickbait by any legitimate definition of the term.
From a historical perspective, the techniques employed by clickbait authors can be considered derivative of yellow journalism, which prested little or no legitimate well-researched news and instead used eye-catching headlines that included exaggerations of news evts, scandal-mongering, or ssationalism.
One cause of such ssational stories is the controversial practice called checkbook journalism, where news reporters pay sources for their information without verifying its truth. In the U.S. it is gerally considered an unethical practice, as it oft turns celebrities and politicians into lucrative targets of unprov allegations.
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According to Washington Post writer Howard Kurtz, this thriving tabloid culture has erased the old definitions of news by including tawdry and ssational stories about celebrities for the sake of profit.
The attack occurs once the user ops the link provided to learn more. Clickbait has also be used for political ds and has be blamed for the rise of post-truth politics. Katherine Viner, editor-in-chief at The Guardian wrote that chasing down cheap clicks at the expse of accuracy and veracity undermined the value of journalism and truth.
Emotional subjects with stark headlines are widely shared and clicked, which resulted in what Slate described as an aggregation of outrage and a proliferation of websites across the political spectrum – including Breitbart News, Huffington Post, Salon, Townhall and the Gawker Media blogs – which profited by producing shareable short-form pieces offering simple moral judgemts on political and cultural issues.
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Click-through rates (CTRs) on YouTube show that videos with hyperbolic or misleading title, created for the purpose of being atttion-grabbing, displayed higher amounts of click-through rates than that of videos which did not. Clickbait tactics gerally lead to higher clickthrough rates, and to higher revue and optimization of a contt creator's overall gagemt.
There are various clickbait strategies, including the composition of headlines of news and online articles that build suspse and ssation, luring and teasing users to click.
Some of the popular approaches in achieving these include the prestation of link and images that are interesting to the user, exploiting curiosity related to greed or prurit interest.
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Clickbait is also used in abundance on streaming platforms that thrive with targeted-ads and personalization. At the International Consumer Electronics Show, YouTube revealed that most of the videos watched and watch-time gerated did not come from Google searches, but from personalized advertisemts and the recommdations page.
Recommdations on YouTube are driv by a viewer's personal watch history and videos that get an abundance of clicks. With a streaming platform like YouTube, which has upwards of 30 million active users a day, the videos that are watched are very likely to be that with clickbait in either the title or thumbnail of the video, garnering atttion and therefore clicks.
And in August 2014, Facebook announced that it was taking technical measures to reduce the impact of clickbait on its social network,
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Using, among other cues, the time spt by the user on visiting the linked page as a way of distinguishing clickbait from other types of contt.
Ad blockers and a geral fall in advertising clicks also affected the clickbait model, as websites moved toward sponsored advertising and native advertising where the contt of the article was more important than the click-rate.
Web browsers have incorporated tools to detect and mitigate the clickbait problem while social media platforms such as Twitter have implemted algorithms to filter clickbait contts.
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Have be also developed by the research community in order to report clickbait links for further advances in the field based on supervised learning algorithms. Security software providers offer advice on how to avoid harmful clickbait.
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