Forget everything you know about Instagram. Let’s start fresh together. Download Preview app so you can follow my tips and design your feed at the same time.
If you’re new here, Preview is an app that allows you to plan your Instagram feed before you post anything on Instagram (you can literally plan a whole month in advance in the app if you want to).
These are the things you must know to make a visually pleasing Instagram feed. By visually pleasing, I mean a consistent look.
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Your feed is your business card and the face of your business. Behind every face, there is a personality. Your Instagram theme is that personality. Which is why it is important to get that right.
A grid layout is how your posts are positioned in your feed. It helps you know what photo to put next to another photo. A layout makes it easy to start (and stick to) a consistent Instagram theme.
But if you are a blogger or a business owner, I strongly recommend you think about what you are the most passionate about and what you want your Instagram to be known for:
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Look at our favorite Instagrammers right now. Most of them usually talk about the same topics all the time. They talk about what they are passionate about and this is why you are following them. These topics make people want to come back for more.
So what are you passionate about? Pick a few things you absolutely love (between 1 to 5 things). And then post about these things all the time. This is your content, your story, your theme. Don’t be afraid to let your personality shine.
Where to find filters to make a theme? There are many different Filter Collections in Preview app: White, Fall, Dark, Colorful, Pastel, and more… Pick a filter and stick to it.
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At this stage, you have a layout in mind. You know what you want your overall theme to look like. You know what you want to post about. And you have a filter.
It can be hard trying to guess what photos you should post to make your overall feed flow. This is when Preview app comes very handy.
You can use your Preview to rearrange the order of posts, and see what your Instagram feed will look like before you post on Instagram. Just upload your photos / videos / albums in the app, and drag and drop them to move them around. If a photo doesn’t fit, just delete it from your Preview feed.
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If you are using a grid layout, it will be easy to know what to post and when. For example, if you are doing a tiles layout, you know you will have to alternate between a quote and a photo. Easy.
To balance the look of your feed, space out your photos based on the colors in them, or even the subject or background. Generally, people avoid putting photos that are too similar next to each other. They space them out. By spacing out photos that are too similar, they create contrast between each post. This will make your overall feed look balanced.
Don’t let the background distract from your main subject – unless the background is part of your strategy to get the attention of people, like a cool feature wall or the Eiffel Tower.
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NOTE: The borders are not available in Preview anymore. We are working on brand new borders. You can still use Preview to plan your feed in advance, use our beautiful filters, and find the best hashtags. If you are looking for borders some alternative apps we recommend are Instasize, Pic Stitch and Photo Collage.
Borders are awesome. They give space between your photos. They make your feed breathe. They are perfect if you take photos of a lot of different things with different colors. They are perfect to make your feed look cohesive, very quickly.
There are a bunch of different borders you can use in Preview app. It’s super exciting. But sometimes you can get too excited and might end up using a bunch of different borders on your photos. Uh-oh… Of course, it can work out and look awesome. But sometimes it doesn’t work out. Your feed might end up looking messy.
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Thankfully there is an easy fix if it is looking messy: use the same border on all your photos. It will make your feed look polished and professional instantly.
Why? Because you will have higher quality and more detailed photos. Photos taken with natural light will also look better when you apply filters.
It sounds silly to include this tip. But it will make a difference to the number of likes that you will get. A blurry photo can be seen from miles away. A high quality photo looks sharp and inviting. It makes us want to DOUBLE TAP and look at the rest of your Instagram feed.
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Love what you do. Take your time to create what you want to see and share. There is no right or wrong with creativity. Have fun planning your feed!
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