Quick Note: It took me several days of planning and effort to complete this article. I’ve handpicked all the best strategies that boost Facebook group engagement, keeping in mind the changing algorithm. So, you can be assured of the results. Enjoy!
I have spent the last 5 years of my life building a community of moms which is now 1.5 million strong with Facebook group engagement rate as high as 1300%.
I started a Facebook group with the name Growth and Monetisation for Facebook Group Admins (engagement 500%) where community admins like you actively discuss Facebook engagement ideas, and so much more.
Facebook Engagement Rate Calculator
Hence, from all of this experience, I have collated the 25 best Facebook group engagement ideas that will help you generate massive value-based engagement in a short span of time.
When you provide value to your group members, they will feel a sense of belonging, and would come back to your community. They might also even share about it with their friends and family, helping it grow.
Initially, you will have to start conversations to get members to participate. It’s only after a while that members feel comfortable and start posting in the community.
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Earlier, when I or the other admins of my group did not call out people individually in the welcome post, most of them either missed it or simply skipped through it.
As we greeted them individually, they felt like a part of the group from day one. Have a look at the comments below.
You’ve already seen in the images above how we do it in our community admins group. You can do it by asking members to tell where they’re from, what their profession, hobby is, etc.
Facebook Group Engagement Post Ideas For Massive Engagement
In one of my groups, Make up, skin, and hair care tips, we conducted an ‘Ask The Expert’ live video session. (Just look at the engagement…741 reactions and 1300 comments!)
During this AMA live session, women’s concerns were not only addressed by the skin expert but also by co-members. And, this facilitates:
You can either host a Q&A session (like we did) or teach your members to do something, talk about a product, share a personal story, or anything alike.
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Feel free to check out this blog where we have shared 15 unique Facebook live ideas and also explained how you can go live in your Facebook group.👇🏻
When Praveen Ganesh, a leading community entrepreneur unleashed the potential of Facebook Live videos in one of his vernacular Facebook groups, the engagement was mind blowing! (2.4K reactions, 3.1K comments, 850 shares, and 249K views)
The video is of one of his clients who’s a Reiki healer. She went live to talk about the classes she conducts.
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FACT: Now, 2 people can go live together in a Facebook group. All you need to do is just update the Facebook application on your mobile!
Lastly, if you’re wondering – ‘How to get people to join your live?’, here are a few tips you can count on:
I’ll tell you about a unique approach that increased the engagement of Baby Destination’s Facebook page from a couple of hundreds to 20, 000 on a single post. I have been using this technique secretly for the last 18 months to keep our communities super engaged.
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We conduct ‘Live Quiz’ (call it another version of KBC), which is a pre-recorded video with a set of questions and answers and a timer.
If you choose to implement it in your Facebook group (which I’d definitely recommend), you can offer gifts to the winners along with recognition. This will take the game up a notch and motivate members even more.
During my conversation with some community admins, I came across a few unique and amazing contest ideas that they curated which captivated their group members like anything!
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I believe contests are one of the best ways to create excitement in an already engaged community. Hence, I’ve shared a few ideas with you below. 🙂
Reetika, the admin of Weight loss post pregnancy, (one of the Facebook groups of Baby Destination) hosts weekly/monthly live fitness challenges wherein members go live and perform the exercises.
Towards the end, she evaluates the performance of each participant and gives them feedback. Upon completion of the challenge, she even shares certificates with the top performers.
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– The certification and calling out makes them feel special and increases their enthusiasm for the upcoming challenges and motivates them to perform even better.
In the Facebook group, Kids Nutrition and Recipes, I asked the moderator to conduct this poll sometime back to understand mommies of which age group of babies are a part of the group.
Looking at the engagement. i.e. 1400 likes and 3100 comments, I would like to point out that polls are one of the best Facebook group engagement posts. No matter a new member or an existing one, everyone is likely to participate as polling requires less (or almost no) effort.
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The engagement on the above post (306 reactions and 89 comments) is pretty amazing because we provided members with information that’s valuable to them. So, go ahead, implement this tactic in your FB group and see your group engagement skyrocket!
It’s only important to find out which post format works the best in your community and double down your efforts on the winning content.
I utilised all my learnings from Baby Destination and put them together to create a Facebook analytics tool, namely , to solve the problems I faced while scaling my parenting communities.
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The tool helped me figure out that my photos and plain text posts (which were just 20% of my content strategy) attracted 80% members. While my video posts (which were 80% of my content strategy) managed to receive around 20% engagement only.
Today, 45000+ Facebook group admins in over 75 countries are using to understand their group health, see which post types are performing well, and more, and boost their Facebook group engagement.
With its Post Reshare feature, they can easily look for the best performing content format of their group. Not only this, they are also able to track the activity score (total reactions and comments) on every post and can reshare the top performing content.
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We took 3 posts and posted them at different times, two at the suggested times which are the most engaging times while the other one, at some random time.
The second and third posts that were scheduled at the suggested times which was the most engaging time as per group activity got 56% and 237% higher than average engagement respectively. However, the first post that was not posted at the suggested time had 2% lower than average engagement.
For all those who’re thinking about the image, this is a screen of ’s dashboard. The platform provides detailed information on the best times to post for your community and its Post Analytics feature compares how the post did in comparison to the other posts.
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Have a look at the post below. An admin who used ’s Post Scheduler and met the suggested times and keywords, saw a 91% increase in engagement of that post. And, she happily shares it in our Facebook group.
If you’d like to know more about ’s Post Scheduler and learn the stepwise process to post at the most engaging time in your group, refer to this article.👇🏻
TIP: This one’s a low-hanging fruit, so I suggest you make the best of it. If you do, you’re half way through the question – ‘how to increase engagement on Facebook?’.
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Now that you know the content format your audience loves to engage with, you need to focus on creating unique group posts that they will relate with.
’s Conversation Trends feature analyses the conversations of your group members and provides a list of the trending keywords without revealing user identity that can be further used to form your content strategy.
As one of our Facebook group best practices, we use this feature in all our groups to create the most relevant content for our members. Here is an example from one of our parenting groups, Weight Loss post pregnancy.
Highly Effective Facebook Group Engagement Strategies For 2023
Since we were able to track what our members were talking about, we then created posts around the same topic in our group. No wonder, this post received thousands of reactions and hundreds of comments!
If you wish to know how you can create your Facebook group strategy and post unique content every time by just going through member conversations, this blog is your best bet.👇🏻
Owing to this, we have admin success days in our group every Tuesday. Herein, we encourage members to share their accomplishments and acknowledge each others’ success.
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The icing on the cake is that these have come to be one of the best engagement posts for Facebook groups like ours.
In our community of Facebook group admins, we have Collab Days every Friday. Members come forward, share their group links in the comments section of the post alongside mentioning the types of groups they’d like to collaborate with.
FYI: Collaborating with other Facebook groups is an awesome way to increase engagement in your Facebook group and help it grow at the same time. To know which Facebook groups you should collaborate with, things to do after
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