More than 500 million users now use Instagram Stories daily and posting your feed content to Stories is a great way to boost reach and engagement.
This feature lets you quickly share a post as a sticker to your story for your friends and followers to see anytime you find something in your feed that inspires you.
Only posts from public Instagram accounts can be shared to Stories. If you have a public account and would like to opt-out from letting people share your posts to stories, you can do so within Instagram’s settings.
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Many brands and influencers already use stories as a way to drive attention to their latest feed and promote their latest posts. This process allows users to directly link to their latest feed posts, rather than taking a screenshot of a post and manually adding it to stories.
This feature enable brands to use stories as a way to cross-promote their feed posts to their audience on stories — people who may have potentially missed the post in the feed.
It's similar to Twitter’s quote tweet functionality, where users can share content from the feed, but also add their own thoughts and context around it.
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This feature helps to better connect the feed to stories as well as providing a way for users to re-share some of their favorite Instagram content in a more public way than sharing with a couple of friends via a direct message.
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