When is the best time to post on Instagram?, we get this question asked intermittently by anybody at all. We've compiled the best times to post on Instagram in 2023 that would guarantee you better reach and engagement. Read on to find out the best times and days to post on Instagram, and some secret tips about how to find YOUR best time.
While setting up an Instagram account, most people always desire a Kardashian-style following that allows them to build a brand, promote a product or service, and enter the world of social stardom where people see them as an expert, influencers, and role models.
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Knowing the best time to post on Instagram helps you to be seen and known as the rockstar you want. It always works for you and is never against you when trying to make a name for yourself online.
What Is The Best Time To Post On Instagram In 2023?
If you are confused about the best time to post on Instagram, don't worry. Most people aren't aware of this info when they first open an account because it's not a knowledge base that Instagram makes readily available to all its users.
It's nearly impossible to get things right on Instagram without timing them perfectly, which is why we have taken the hard work out of your way by compiling the absolute perfect time to post on Instagram by slicing and dicing them into several categories. There you go!
✅ From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement.
The Best Time To Post On Instagram In 2022
✅ From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week.
You are free to post on Instagram whenever the mood strikes you. However, if increased engagement is your primary goal, you must show up on the platform when your audience does.
Otherwise, you will spend countless hours posting on Instagram only to see no growth. Not only is this a huge bummer, but it can also lead to social media burnout.
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Your goal should be to work smarter, not harder. And that requires understanding the best time to post on Instagram according to your time zone & industry.
The best time to post on Instagram is on Wednesday at 11 AM. Posts published on this time and day of the week reach the masses and also receive the highest engagement.
If you desire consistency in terms of likes, comments, and shares on your Instagram post, you will want to schedule them for the following times for each day of the week.
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The best time to post on Instagram on Monday is from 11 AM to 1 PM. A consistent engagement starts at morning 8 AM and remains till 8 PM. Instagrammers usage gradually drops after that and is observed lowest from 11 PM to 6 AM.
10 AM to 5 PM is the best time to post on Instagram on Tuesday. A significant amount of engagement still prevails until 10 PM at night, after which the engagement rate starts to degrade slowly.
Same as Monday, 11 AM to 1 PM is the best time to post on Instagram on Wednesday. A long belt of consistent engagement stays on Wednesday, starting right from morning 6 AM to 11 PM, which is also the longest stride in the entire week.
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The best time to post on Instagram on Thursday is from 11 AM to 12 PM. A pretty high amount of engagement remains from 10 AM to 4 PM, after which it gradually decreases, achieving its lowest peak from 12 AM to 4 AM.
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The best time to post on Instagram on Friday is between 11 AM to 1 PM. The engagement rate starts early on Friday from 7 AM and dips early at 5 PM. Friday night observes the lowest engagement from 10 PM to 7 AM.
The best time to post on Instagram on Saturday is between 10 AM to 1 PM. Saturday is the second-worst day to post on Instagram after Sunday, as even during the peak time, the engagement rate is observed to be low compared to other weekdays. The lowest engagement rate on Saturday is seen from 4 PM to 8 AM.
What's The Best Time To Post On Instagram In 2023?
9 AM to 4 PM is the best time to post on Instagram on Sunday. However, the quality of Instagram engagement observed on a Sunday is the lowest compared to other weekdays. That's why Sunday is also the worst day to post on Instagram if you want your post to gain the exposure it deserves. 6 PM to 8 AM is the worst time to post on Instagram on Sunday.
Instagram Reels are poised for enormous growth on the platform. Choosing the single best time to post Reels on Instagram can be tricky, but here's what studies have found after analyzing more than 100, 000 reels on Instagram to find the best engagement rates.
What Is The Best Time To Post Videos On Instagram? 9 PM and 8 AM are considered the best time to post videos on Instagram as people are at their homes and have more free time.
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A significant engagement rate for video is caught when people are on breaks from work. Between 11 AM and 1 PM, when people are on their lunch breaks, and 7 PM to 9 PM, just after people have left work, are the best times to upload fresh videos on Instagram.
It goes without saying that knowing your audience and their social habits will also get the highest possible engagement for stories. The hours before work, as well as lunch breaks and late afternoons, bring you the most views and are considered the best time to post an Instagram story.
While people post more stories during the weekend, they are less likely to go through other Instagrammer stories. So if you want more views, the best time to post an Instagram story is during the workweek, around lunchtime.
Best Time To Post On Instagram In 2022
According to deep research, Monday to Friday at 12 PM or from 7 PM to 9 PM is the best time to go live on Instagram. Like Facebook, it's an ideal time to go live on Instagram when most people are on their lunch break. After-work hours are also best for users, as audience members and followers tend to relax and unwind by scrolling through their feeds.
In September 2022, Instagram had around 32.3 million users in the United Kingdom (UK). Women drive 40% of all football conversations on Instagram in the UK. Such die-hard fans of football and other Instagrammers would love to see posts in their feed at the best time to post on Instagram in UK.
The best time to post on Instagram in India & UK will totally depend on when your target audience is most active on the platform. Here's an estimate of the best time to post on Instagram in India & UK:
The Best Time To Post On Instagram (2023 Secrets Revealed)
A general set of guidelines can help your content get discovered. But to stay on top and become a thought leader in your niche, you will need an Instagram marketing strategy tailored specifically for your target audience.
Use social media management tools like to analyze all your previous posts once you link your profiles. It will then derives a heat map to calculate the best time to post on Instagram according to your requirements.
After you know your best time, you must ensure that you post at those times. The biggest roadblock here would be shifting to different platforms to find your best time to post and then scheduling it to post consistently. calculates your best time to post on Instagram and schedules posts only during peak hours.
What Is The Best Time To Post On Instagram? The Ultimate Guide
Once you have started posting according to the global research-based times, it's time to analyze all your previous posts and see which ones performed the best (in terms of content, timing, and everything!)
This task can be accomplished by simply putting all data into a spreadsheet and then analyzing the numbers. But, neither is this method accurate nor does it seem appealing to your eyes while visualizing the data.
Instagram Insights are an excellent way to get into the nitty-gritty of who your posts are actually reaching! Ensure that you need to have a business profile to access Instagram Insights. Here's how to access your best time to post on Instagram from the Insights section!
The Best Time To Post On Instagram In 2023 [complete Guide]
Step 2: Tap 'Audience' -> 'Followers.' A figure will appear at the top of each hour bar revealing how many of your followers were online at that time. The hour bar, which is the tallest, is your best time to post on Instagram.
Step 3: Tap 'Days.' The chart will show the data for which days your audience is online. The day bar, which is the tallest, is your best day to post on Instagram.
Instagram gathers all the key insights of your Instagram account, including the times your content gets maximum reach and engagement. But the number of metrics on Instagram Insights is limited.
Best Time To Post On Instagram For More Likes In 2023
Moreover, other critical features like shareable reports, hashtag insights, team engagement reports, etc. are not available on Instagram Insights. has a competitive edge over other tools on the data analytics front and that's why
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