Tesco is to tour the UK with a new food and drink roadshow this summer, travelling to 100 Tesco store car parks.
The roadshow will feature a number of well-known brands, including Tesco’s own-brand, and will be positioned in sunflower-adorned summer houses, set around a garden complete with white picket fences.
The experience will also be extended into selected stores, with summer houses in foyer spaces offering sampling and more information for customers to take home.
Tesco To Tour The Uk With New Food And Drink Roadshow This Summer
A Tesco spokesperson said: “The elevated experiences set within a garden gathering will include a BBQ area, family space complete with brands including Lego and Nerf, and a live food theatre showcasing recipes and useful hints and tips on how to celebrate at home with friends and family.”
“Our strategy is driven by our insights – which identified that Tesco shoppers are looking for more affordable options for their summer food and drink, including cooking at home instead of eating out, and they are more likely to be looking for quick and easy food ideas.
“This all informed the direction we went in, with our brightly-coloured summer setup with recipe inspiration theatre, cost and time saving tips, abundance of free food to try and chances to win a family fun day out.”
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The latest brand activation follows Tesco’s move to open a pop-up pub for the King’s Coronation named The King in the Castle.
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