If you’ve created an Instagram account for your business but haven’t made the move to an Instagram Business profile, now is the time.
Gone are the days where you needed a third party app to schedule your Instagram posts for you or send you reminders that it was time to post.
Instagram now allows you to schedule posts through Creator Studio (tears of happiness from every content creator). This will help you stay organized, be proactive with content creation, and allow you to focus on your busy workday.
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Measuring success is a major win! If you are focusing your efforts on building your brand on Instagram, you need to be able to understand what’s working and what isn’t.
Insights is a powerful tool that is available to business profiles. You can access analytics on post and stories performance, follower activity, and audience insights.
This is great if you need to brag to your team or manager that you did an awesome job with content. 😉
Reasons You Should Switch To An Instagram Business Profile
With Instagram Shops, you can upload a product catalog, tag your goods, and in some cases process sales directly in the app—talk about making it easy for your customers to shop!
To further promote products, you can create Shoppable posts, which is essentially tagging products directly on your organic Instagram posts that link to your Instagram Shop.
This is only available to users with a business profile. So if you are looking to increase online sales, this is one awesome way to do so.
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Anyone can create a business Instagram profile – it’s free and you actually don’t need to prove you have a registered business. You can even convert your existing Instagram account into a business account.
Creating a business account will make your brand look more established and professional. Look at the two profiles below. You might notice some of these important differences: in the business profile, you can share your industry, an address, and a contact button, offering more ways for your audience to contact you.
You can create Instagram ads and promote posts through Facebook’s Ads Manager, but you need an Instagram business account that is attached to your Facebook page.
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If you are looking to drive traffic to your website, increase your following, or build brand awareness, advertising on Instagram might be a good option for you.
Now that you know the top 5 benefits (there are even more, we promise), are you ready to make the switch? Let’s go!
All done! Your business account is good to go and your business is one big step closer to connecting with your audience on Instagram.
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We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkToday, 86% of top brands have Instagram accounts, that’s up from 71% from last year. If you’re a small business or an influencer on Instagram, you’ve probably had the notification offer to switch to an Instagram Business profile.
Of course, new features (especially free ones) are always enticing, but if your current account is succeeding and growing, why should you even bother switching to a Business profile?
I’m going to showcase my top 5 reasons for you to switch to an Instagram Business profile. Rest assured, the switch isn’t permanent and if you don’t find value in the features, you could convert back to a normal profile at the click of a button!
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I’m definitely a data analytics guy, so this reason alone would be enough for me to switch my account to a business one. Having valuable insights about my followers at the click of a button? Count me in!
If you keep up with Momentum Digital’s Instagram page, you’d definitely see us stressing the importance of data to make more informed decision in regards to social media content. Whether it’s content type, hashtag use, demographics, consistency, or even posting times, having the right information at your fingertips can often be enough to push your pages’ engagement to the next tier.
Once you’ve switched to a business profile, you’re able to see data like impressions, engagement, and reach for individual posts, but the real value in this feature is when you check out the new “Insights” icon at the top of your Instagram app for a more holistic overview of your account’s performance. Some of the metrics available to you include:
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These are all super important for growing your company’s Instagram account, but the most important insight in my opinion is the ability to see the days, and especially the time of day, that your followers are active on the app.
If you’re looking for more in-depth analysis of your Instagram account, you should definitely check out our friends at Abyss.io. The software offers some seriously powerful data analytics tools for you to make more informed decisions regarding your social media management.
Important if you’re a business trying to target local customers! Essentially what this feature adds to your account are possible contact options.
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Business profiles have the option to add Email, Call, or Get Directions buttons right below their Instagram bio. These buttons open the user’s designated mail, dialer, and maps applications on his or her phone. No longer does a potential lead need to click the link in your bio and navigate your website to find key information about your business.
It’s all available to them at the click of a button which not only makes them more likely to click them, but also shortens the marketing funnel to get in contact with you. A definitive win-win!
This one is more important than a lot of people give credit for. You only have a few seconds to capture the attention of a person who stumbled upon your page. How do you do it? Let’s chat about the Identity of Your Instagram Business Profile.
Reasons Why You Need To Switch To An Instagram Business Profile
There are more than 800, 000, 000 monthly active users on Instagram and the average person’s attention span shrinks every year. Immediately showing a user what your business is and what you do could be the difference of a new engaging follower or just another impression on your page.
An Instagram Business profile, when linked to its accompanying Facebook page (required), will display its category under its username. This provides a lightning-quick snapshot of what your page is. Whether you’re a coffee shop, retail store, fashion brand, or blogger, any new viewer will know what you’re about and what to expect from your content below.
We’ve been using this quite a bit here at Momentum, and I’ve found this to be an incredibly powerful tool with plenty of uses! Instagram Business Profiles with 10, 000 or more followers have the ability to add a “Swipe Up” hyperlink at the bottom of any Instagram Story.
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Currently, the only real hyperlink an account can have is the link in the bio, but this new feature adds a whole new avenue to send your followers to different places on the web (e.g a specific page on your website).
Typically, it’s best practice to have your bio link point to our website’s homepage to showcase everything your company does, so the option to have Instagram Stories that send your followers exactly where you want them to is huge!
New blog post? Don’t just let ’em know; send ‘em there! Your cupcake shop launching a new flavor? Link the page to order. Interesting news article for your industry you think could bring value to your followers?
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This is another big one depending on your business and marketing objective. Some companies will run Instagram ads every day to reach new customers while others won’t look twice at the “Promote” at the top of their Instagram Business profile.
You select an existing post to boost and add a URL that you want your target Instagrammers to visit. Select one of 6 call-to-actions for the ad, create a targeted audience (or let Instagram automatically select one – not recommended!), pick your budget per day, and select the duration of your ad. It’s pretty similar to Facebook ads, which makes sense since Facebook owns Instagram.
You never know the results you could get with a promotion. It doesn’t hurt to throw a few bucks into it and see the return it brings you!
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So there you have our top 5 reasons to switch to an Instagram Business Profile! I’m a huge proponent of the features offered by the switch and I use them nearly every day. Worry not, the switch to a Business Profile is not permanent, so there’s no reason not to give it a shot!Want to multiply your engagement rates? Switch to an Instagram Business Profile. Instagram first rolled out its business profiles in May, 2016. Currently, more than 25 million businesses are using them. And for good reason too. An Instagram Business Profile offers tons of cool features, insights, and tools designed to give your brand the boost it needs. But that’s not all.
According to Instagram, over 80% of its users follow at least one business profile. That’s big news for anyone who wants their
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