>>The best way to turn followers into customers is by serving and building trust with them before they ever invest in your product or service.<<
What better way to surprise and delight your followers than to treat them to a cup of coffee? We love this tip, and want to make sure you’re equipped to make it happen.
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Many times, we post on social media what we want to share rather than what our followers need to hear. As business owners, this is detrimental to our businesses. We know that sounds a little harsh, but it’s the truth.
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So, in order to show that you care about your followers, take a moment to ensure you’re serving them with what THEY want by asking them what content they’d like to see more of in a Story, post, or DM.
>>We can’t wait to see how you use these ideas to create genuine relationships with your audience to generate a steady stream of sales for your business.<<
For more social media marketing tips, our Instagram Marketing Guide is sure to help increase your sales, boost your engagement, and scale your efforts.
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In this guide, you’ll find a way to write scroll-stopping captions, an example of the BEST type of post that gets people talking back to you, as well as an actionable plan to get more engagement. Get the guide for FREE >>HERE!<< We can’t wait to see how your results begin to skyrocket!
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In our 7 Day Content Planner, you’ll learn how to plan a week’s worth of social media posts in one sitting, PLUS you’ll receive 7 customizable caption templates designed to get people talking back to you!If you want to grow your brand, generate more leads, and attract more sales with Instagram, you need engaged followers. But scoring thousands of Instagram followers isn’t as easy as the Kardashians and Hadids make it look.
What’s more, buying followers or using bots to boost your likes and comments no longer flies. While your stats may spike short-term, you’re not going to get the ROI you need to make Instagram worthwhile.
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You need followers – real, genuine followers – that care about your brand. Their values align with your values, and your solutions solve their problems.
It’s a loaded question, and there is no one right answer. Yourwhy will depend on several factors: the niche you serve, the audience you’re targeting, and how you plan to provide value. Let’s take a closer look at each.
A local solicitor isn’t targeting the same people or curating the same content as a tech startup, beauty influencer, or fashion label.
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The niche you serve will inform every facet of your Instagram strategy – from the people you follow and hashtags you use to the content you create and times of day you post.
Check out other successful businesses operating in the same niche as your own. These don’t have to be direct competitors – if you run a local painting business on the Central Coast, there’s value to be gained by examining the profiles of popular interior designers and home renovators around the world.
You cannot produce follow-worthy content and grow an engaged Instagram fanbase without first understanding who your target audience is. Consider these factors:
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Building a three-dimensional persona of your target audience will help you create and curate content that appeals to the right Instagram users. Plus, you’ll need a robust persona to action several tips in this guide.
Instagram is a visual platform, and that makes it an ideal vehicle for inspirational content – think hair styling before and afters, motivational quotes, aesthetically appealing interiors, and once-in-a-lifetime travel destinations.
There’s more depth to Instagram than initially meets the eye. With the right approach, you can tap into your expertise and deliver educational content that makes your brand’s profile worthy of followers. How-tos, product tutorials, and fun facts are all reasons for your target audience to stick around.
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While inspirational and educational posts and videos should also entertain, content for enjoyment’s sake has its place on Instagram, too. Consider publishing memes, interviews, product teasers, and behind-the-scenes tours.
Your niche, audience, and value proposition are moving parts of the same machine. Clearly defining these three factors will help you understand why your page deserves a fraction ofInstagram users’ limited attention.
You (hopefully) aren’t kick-starting an Instagram profile just for the sake of it. Maybe you want to sell more gluten-free cookies, secure more recommendations for your Airbnb, or help your garden maintenance team stay front-of-mind the next time your customers and prospects need their lawn mowed.
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The trick is to align your Instagram strategy with real, revenue-driving business outcomes. This North Star will guide you as you experiment with the best and fastest way to grow on Instagram.
You already know the importance of consistent branding. But Instagram isn’t the place for shiny corporate logos. It’s a platform for connection and authenticity, an opportunity to humanise your brand and form a genuine relationship with your audience.
Think about how you’d like to position your brand on Instagram, keeping your audience and niche in mind. What kind of voice are you wanting to project? What story are you hoping to tell?
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This voice will underpin every piece of content you publish, creating a linking thread that weaves your posts, Stories, Reels, and IGTV videos together.
Beyond voice, you’ll also want to maintain aesthetic consistency across your content. That means using a similar colour scheme, editing your images in the same ways (or using pre-sets), and, if you use text in your posts, keeping fonts the same.
2. Your voice and aesthetic theme differentiate your brand in your followers’ feeds. Users are bombarded with content, but thematic consistency helps your brand become instantly recognisable.
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If you want to know how to gain followers on Instagram, here’s the secret: post regularly. And we don’t mean post three times a day for one month and then never again; we mean commit to a posting schedule you can maintain long-term.
Persistence pays off. According to an analysis of over 100, 000 Instagram posts, daily posting grows Instagram followers four times faster than posting once per week.
Instagram may not show posts in chronological order in your users’ feeds, but when you hit publish (or schedule) still matters. Timing is a key factor in Instagram’s algorithm.
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• See what the research says. Head over to our Best Instagram Marketing Tips article and jump to Tip #22 for ideal times to post by industry.
• Check your analytics (you’ll need a business or creator account to do this – find out how to switch to a business profile on Instagram). Open Insights, tap “See All” next to “Your Audience, ” and scroll right to the bottom. You’ll see the “Most Active Times” graph (screenshot above). Keep in mind, this information is only relevant if you already have followers that fall into your target audience.
• Use your common sense and experiment. Again, think about your target persona. What does their weekday look like? What does their weekend look like? How can you use their demographics to inform your posting schedule? Be sure to track your results.
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Most copy in your Instagram profile isn’t searchable, but some parts are; your name and username are searchable. It’s crucial these two pieces of information directly relate to your brand, and in some cases, even your business’s location.
Your name can be anything you want, and you’ve got 30 characters to play with. You don’t want to stuff your name with keywords, but including your number one target phrase may prove helpful by increasing search discoverability.
If you run a bakery in Byron Bay, for example, you might want to include keywords “bakery” and “Byron” in your name.
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Your username is the same as your Instagram handle. Ideally, keep it consistent with the usernames you use on other social platforms like Facebook and Twitter. If possible, make your username your brand name, ensuring anyone looking for your brand specifically can find it fast.
Your Instagram profile and post captions may not be searchable, but hashtags absolutely are, making them an essential element of any follower growth strategy.
Every single piece of content you publish should include hashtags that reflect the post’s subject matter, potentially include your business’s location, and mirror what your audience is likely searching for.
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The concept of search intent has long been a mainstay in SEO best practices. Put simply, search intent refers to the motivation behind a search query. For example, if someone types “best mascara” into Google, they want a review and comparison of different mascaras to determine which is worth buying. They don’t want
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